Omnitrition is a nutritional supplement manufacturer that uses a multilevel marketing-style commission structure to sell products across North America.
Find out everything you’ve ever wanted to know about Omnitrition today in our review.
What is Omnitrition?
Omnitrition is an American multilevel marketing company founded all the way back in 1989.
Today, the company sells four main nutritional supplements, including liquid nutrition, energy beverages, and weight management solutions.
Products are sold through a direct sales model. If you want to buy Omnitrition products, then you’ll need to order from an Omnitrition representative in your area.
Omnitrition was created by a guy named Roger Daley. Daley had previously worked at Herbalife in the 1980s before reportedly quitting to found his own company along with a number of other Herbalife salespeople.
Daley left Herbalife and decided to create a product called OmniLife 4, which was a liquid nutritional supplement. The supplement sold well until 1994, when Omnitrition hit a rough patch and was served with multiple lawsuits.
One of the landmark cases against Omnitrition was known as Webster v. Omnitrition International Inc. In that case, two former employees of Omnitrition sued the company, alleging it was running an illegal pyramid scheme. The case achieved class action status.
Omnitrition’s defense was that it was following the same rules and guidelines outlined in Amway’s Safeguard Rules. Since Amway had not been ruled a pyramid scheme in FTC v. Amway, Omnitrition could not be ruled a pyramid scheme either.
In 1994, a judge ruled in favor of Omnitrition and dismissed the lawsuit.
Today, the company continues to be successful. It’s led by Roger Daley and his wife Barbara. The company is headquartered in Reno, Nevada and does not disclose its annual revenue.
Omnitrition does claim, however, that it has 5.2 million distributors in 24 countries around the world.
What Does Omnitrition Sell?
Omnitrition separates its product lineup into four main categories, including:
— Complete Liquid Nutrition
— Energy & Vitality
— Specialty Products
— Weight Management
The company also sells a book written by Roger Daley himself. That book is called What you don’t know will hurt you. That book was released in 2006 and promises to take readers “from the barrooms to the boardrooms to the courtrooms.”
You can buy the hardcover copy of the book from Amazon for about $40.
Some of the specific popular products available through Omnitrition include all of the following.
Omni 4 ($69.95)
This product promises to boost energy levels and enhance your immune system in order to improve your overall health. It comes in the form of a powder. You stir that powder into a glass of water and drink it daily to boost your energy.
Omni 4 is the flagship product made by Omnitrition. It’s made from a unique blend of natural ingredients, including Papaya Puree, White Grape Concentrate, Aloe Vera, Guarana Seed, Kola Nut, Gota Kola, Green Tea, Grape Seed Extract, Eleutherococcus Senticosus, Licorice, Spirulina Algae, Wheat Grass Juice, Suma, Parsley Leaf and Echinacea Angustifolia.
Each package of Omni 4 costs $69.95 and comes with 30 single serving packets.
You can also buy Omni 4 in the form of a liquid concentrate supplement with glucosamine. Each bottle of Omni 4 liquid concentrate with glucosamine costs $56.60, although you can buy the original formula for $52.95 (it does not include glucosamine).
Omni Drop ($79)
Omni Drop is the most popular product in Omnitrition’s Weight Management category. The Omni Drop program costs $79 and comes with a guidebook explaining exactly how to follow the program to achieve your weight loss goals.
The drops themselves are HCG drops. You’re following the HCG diet, which involves restricting your caloric intake to just 500 calories per day. You place the HCG drops under your tongue every day to control your hunger cravings and encourage your body to strip away unwanted fat.
Each Omni Drop program lasts for 42 days. Omnitrition sales representatives will tell you that you can lose one pound per day while on this program.
DietsInReview.com called the Omni Drop diet program “controversial.” All HCG diets involve pregnancy hormones entering the body, so it’s a bit unfair to single Omni Drops out for being controversial.
That being said, you’ll want to read up on the HCG diet before you buy Omni Drops – especially because Omnitrition isn’t totally upfront that it’s selling HCG drops. It just calls them weight loss formulas.
Charge Capsules ($36)
Priced at $36 for 90 capsules, Charge Capsules are made from caffeine, taurine, and a diverse range of vitamins and minerals.
Each serving comes with high dosages of vitamin A, C, E, B1, B6, and B12 along with valuable minerals like zinc, copper, and chromium.
There’s also 100mg of glycine, 100mg of taurine, and 80mg of caffeine. It’s kind of like an entire energy drink rolled into one capsule.
Other Specialty Products
In addition to the flagship products listed above, Omnitrition sells other health supplements like fiber capsules, phytonutrient multivitamins, antioxidant capsules, protein powders, and a multivitamin supplement called Smart.
How to Join Omnitrition
Like most other MLM companies, you pay a fee to join Omnitrition. This fee goes directly up to the top of the company.
There’s only one joining package available to new Omnitrition distributors. You pay $49.95 to join the company, and then you’re forced to pay a $60 annual renewal fee.
If you don’t pay your $60 annual renewal fee, then you’re immediately kicked out of the company.
When you join the company, you’re agreeing to a long list of terms and conditions. You can read through those terms and conditions on their website, which also list the compensation plan and various requirements for new distributors.
After signing up as a distributor, you receive Omnitrition training and marketing tools to help you get started. One of the most important marketing tools is a script you use to contact “all of the people you know.”
You read through the script in order to recruit your friends and family to either buy your Omnitrition products or join your downline as an independent sales associate (ISA).
In terms of commissions, Omnitrition is more lucrative than most other health supplement MLMs. When you hit the rank of Supervisor, you’ll earn retail commissions of 40%.
Final Thoughts: Should You Join Omnitrition?
Ultimately, Omnitrition isn’t a scam: the company has been around for over 25 years and survived numerous lawsuits in the 1990s.
However, the company’s marketing materials are starting to look old and product marketing is struggling to keep up with a slew of digital-savvy competitors.
If you don’t mind those problems and enjoy unique products like the Omni Drops and Omni 4, then you might want to join Omnitrition’s global network of over 5.2 million salespeople.