Avon LLC is a privately owned firm which specializes in the production of skincare products, cosmetics, and personal care products. Avon became a privately owned company in March 2016 after it got separated from the global Avon Products, Inc. Cerberus Capital Management owns the majority of the shares in the beauty company.
Cerberus Capital Management has 80 percent ownership of the beauty company. The other 20 percent ownership of the new corporation has remained with Avon. Cerberus Capital Management invested $170m in the privately owned North American beauty firm.
The company has been in the beauty business for over 130 years. Throughout these years, Avon has empowered women through several economic opportunities. It also supports the Avon Foundation for Women which is involved in the fight against breast cancer and domestic violence.
What Makes Avon Stand Out?
Avon is the leading beauty company in North America. The firm has a 130-year foundation, and it has invested in the growth and empowerment of women in society. The company has employed agile leaders who are innovative and productive.
The firm involves both representatives and customers in the process of making crucial decisions that have an influence on how the company operates. Avon has gone digital, and it employs individuals who can help attain its goals.
The company is also focused on simplifying its operations. The firm employs people who will contribute to unravel the complexity in its operations to make it simple.
AVON Products
There are different categories of products that are produced by New Avon LLC. The various categories include skin care products, makeup, products for bath & body, fragrance, and jewelry. The company is also involved in fashion and Avon living.
Skincare Products
New Avon produces some of the top rated skincare products in the beauty industry. Under the skincare category, there are cleansers & toners, moisturizers, eye care, and Avon Auto-Replenish. The firm also provides its customers with eye treatments and skincare advisor services.
Cleansers & Toners
There are 15 products under the cleansers & toners sub-category. We are going to look at the best five cleansers & toners, as well as their benefits, side effects, and pricing.
1. Anew Clean Illuminating Rich Cleansing Foam
The cleansing foam helps in getting rid of dirt, oil, and other impurities from the skin. The product supports the protective barrier of the skin, keeping it well moisturized and resilient.
Benefits
- The product removes impurities, dirt, and oil from the skin leaving it looking healthy and refreshed.
- The skincare product moisturizes the skin, making it look more radiant and renewed.
- The rich cleansing foam softens the skin, making it smoother and well hydrated. It has non-stripping and non-drying properties.
- The product has been tested for any allergic reactions, and it has been recommended for use by dermatologists.
- The skincare product can be applied to the skin twice daily. It is oil-free, and it is safe for use.
How To Use
The hands and face should be wet before the application of the cleanser. A small quantity of the cleanser should be put into a lather and massaged gently into the facial skin. After massaging, the face should be thoroughly rinsed with warm water.
Customer Reviews
The skincare product has an overall customer rating of 3.5 stars out of a possible 5 stars. Most users of the product were impressed by the properties of the skincare product, such as the right smell and the oil-free feature.
However, some customers wrote that the product irritates the skin while others stated that it is not effective.
Anew Clean Illuminating Rich Cleansing Foam is sold at $10.00.
2. Makeup Remover Wipes With Mineral Complex
The product makes the skin feel refreshed and renewed with only one wipe. The face wipes can be used to get rid of makeup from both the face and eyes. They are designed to quickly remove makeup and any other thing that might be found on the skin. The wipes can be carried in a gym bag or purse, making them available throughout the day.
Benefits
- The skincare product is non-oily. It is gentle and easy to apply.
- Makeup Remover Wipes with Mineral Complex removes both skin and eye makeup, leaving them looking clean and refreshed.
- They can be carried in a gym bag and purse, making them accessible through the day. The cleansing product is perfect for both home use and travel.
- The product is rich in minerals such as magnesium, zinc, copper, and iron, which keep the skin healthy.
Customer Reviews
The product has been reviewed by a total of 280 customers. According to the reviews, 90 percent of the customers would recommend the product to a friend. The product has a total review of 4.8 stars out of a possible five stars.
Most of the product’s users were impressed by its ease of use, effectiveness, and non-greasy feature. However, one user wrote that the product is not effective.
Makeup Remover Wipes with Mineral Complex is sold at $4.99.
3. Anew Clean Comforting Cream Cleanser & Mask
The cream cleanser and mask are used to cleanse the skin of dirt, impurities, and oil. The cleansing product enhances the skin's protective moisture barrier making it resilient.
Benefits
- The cleansing product has been tested for any allergic reactions. It has also been tested by a dermatologist and an ophthalmologist and found to be safe for use.
- The comforting cream cleanser and mask can be applied to the skin twice daily, and it is suitable for both normal and dry skin.
- It enhances the skin’s tone and texture, making it look refreshed and renewed.
- The skincare product helps remove lines and wrinkles that might be present on the skin, making it look young and refreshed.
- The product may also help the appearance of the pores look smaller.
How To Use
The cleanser should be used on a daily basis for best results. The face and hands should be wet before its application. A small amount of the cleanser should be put in a lather and then gently massaged into the skin. It is then rinsed with warm water.
Customer Reviews
Based on a total of 37 customer reviews, the cream cleanser & mask has a total review of 3.8 stars out of a possible 5 stars. 71% of the respondents stated that they would recommend the product to a friend.
4. Anew Clean Purifying Gel Cleanser
The purifying gel cleanser removes dirt, oil, and any other form of impurities from the skin. The skincare product also features ingredients that help in reinforcing the protective moisture barrier of the skin, making it look healthy and resilient.
Benefits
- The purifying gel cleanser is non-oily and non-greasy.
- It is alcohol-free.
- The cleansing product is hypoallergenic and non-comedogenic, making it safe for use.
- Both ophthalmologist and dermatologist have tested the product for its safety.
- Clinical research has revealed that the product is capable of reducing excess oil in the skin by 85%.
- The skincare product has been shown to be suitable for use twice daily.
- The purifying gel cleanser leaves the skin feeling and looking revitalized, rejuvenated, and clean.
- The product is rich is sodium, potassium, and Iris Florentina root extract, which are necessary for healthy skin.
Customer Reviews
The product has a total of 40 customer reviews. It has an average rating of 4.3 stars out of a possible 5 stars. The majority of the users stated that they would recommend the product to a friend.
Most of its users were impressed by its properties which include non-greasy, alcohol-free, and hypoallergenic. One of the users wrote that the product has a bad smell.
5. Anew Clean Revitalizing Toner
The skincare product revitalizes the skin, making it feel refined and well-conditioned. It has also been shown to improve the appearance of the skin’s pores.
Benefits
- The revitalizing toner is easy to spread and apply on the skin.
- The skincare product moisturizes the skin, giving it a long-lasting hydration.
- The product is dermatologist-tested.
- It is alcohol-free and oil-free.
- It is non-sticky and non-greasy, making it easy to spread while applying on the skin.
Customer Reviews
Anew Clean Revitalizing Toner has a total of 20 customer reviews. It has an average rating of 4.6 stars out of a possible 5 stars. 94% of the total users stated that they would recommend the product to a friend.
Most of the revitalizing toner users were impressed by the product’s features such as non-stickiness, non-greasiness, and the ability to spread on the skin.
The product is sold at $10.
Moisturizers
Under the moisturizers sub-category, there are 42 products in total. We will look at the top four best-selling moisturizers based on the customer reviews.
1. Anew Ultimate Multi-Performance Day Cream Broad Spectrum SPF 25
The multi-performance day cream has a broad range of health benefits. It has been shown to exhibit anti-aging properties. It helps revive the skin, giving it a youthful and refreshing look. The moisturizer gives individuals a superior approach to diminishing signs of aging that may be present on the skin.
Benefits
- The multi-performance day cream is capable of removing the look of fatigue within three days.
- It gets rid of aging signs by diminishing the look of expression lines and wrinkles that are present on the skin of an aging person.
- The product replenishes the cushion of the skin, leaving it resilient even after a firm touch.
- The skincare product makes the skin elastic and restores its natural look.
- The multi-performance day cream has been shown to reduce visible aging signs on the skin after two weeks.
- After two weeks, the skin will be looking and feeling dramatically firmer.
- The product is also capable of reinforcing a thinning skin.
- The product has been clinically tested and shown to be hypoallergenic and safe for use.
- It is formulated with Yanang leaf extract which has been shown to repair the skin while moisturizing it.
Customer Reviews
The product has been examined by a total of 322 customers. Out of the total users, 93% stated that they would recommend the skincare product to a friend. The moisturizer has an average rating of 4.6 stars out of a possible 5 stars.
Most of its users were impressed by features such as non-greasiness, non-stickiness, and non-oiliness. A majority of the users also commended the ability of the product to smoothen the skin, leaving it hydrated and soft.
However, some of the users complained that the product has a bad smell and it irritates the skin. The multi-performance day cream is sold at $38.00.
2. Anew Platinum Firm & Sculpt Cream For Neck & Chest
Anew Platinum Firm and Sculpt was specially formulated to treat the skin on the neck and chest. The product is indicated for wrinkles which are commonly seen on the neck and chest.
Benefits
- The skincare product has a peptide lifting complex which helps re-contour the look of sagging skin.
- The product is also capable of minimizing the appearance of sagging skin seen in aging individuals.
- Anew platinum firm and sculpt cream has been shown to visibly smoothen and tighten the skin restoring a youthful look of an individual.
- It is alcohol-free, non-greasy, and non-sticky.
Customer Reviews
Anew Platinum Firm and Sculpt has been examined by a total of nine users. The product has an average rating of 5 stars out of 5. 100% of the respondents indicated that they would recommend the product to a friend.
Most of the users were impressed by the product's ability to give results quickly. Customers were also impressed by the product's non-stickiness, non-greasiness, and its ability to soothe the skin.
According to customers, the product should be used on a daily basis for best results. It is sold at $38.00.
3. Nurtura Replenishing Cream
Nurtura Replenishing Cream is indicated for skin that is dry and dehydrated. The product is formulated to combat and rejuvenate dry and irritated skins. The product is less greasy, and it keeps the skin well moisturized.
Benefits
- The skin moisturizer gets rid of the irritation that may arise from winter dryness.
- It improves the appearance of flakey skin.
- The product helps in moisturizing the skin, making it look silky smooth.
- Health experts including dermatologists and ophthalmologists have tested it and found out to be safe for use.
Customer Reviews
The product has been examined by a total of 831 users. 94% of the total reviewers indicated that they would recommend the product to a friend. The product has an average rating of 4.7 out of a possible 5 stars.
Most of the product users were impressed by its features which include non-greasiness, non-stickiness, and the ability to provide quick results. However, some of the buyers complained about the product’s bad smell. The product is sold at $8.50.
4. Dramatic Firming Cream
Dramatic Firming Cream gives the skin a youthful and tight appearance. The product contains healthy nutrients such as apricot, capricot, vitamin E, and arnica oil. The skincare product has been designed to control wrinkles, leaving the skin soft and moisturized.
Benefits
- Vitamin E and vitamin A moisturize the skin, keeping it firm and smooth.
- The product has been tested by health experts including dermatologists and ophthalmologists for its safety.
Customer Reviews
Dramatic Firming Cream has a total of 486 customer reviews. It has an average rating of 4.5 stars out of a possible 5 stars. 91% of the total respondents stated that they would recommend the product to a friend.
Customers were impressed by the product’s ability to moisturize the skin and make it look healthy and youthful. Most of the users were happy with the performance of the skincare product. However, some of the users claimed that the product irritated the skin.
The product is sold at $8.50.
Eye Care
The eye care sub-category has a total of eight products. The most purchased eye care product is Anew Clinical Eye Lift Pro Dual Eye System. The product is formulated with an injectable arginine, together with other skin tightening ingredients.
Anew Clinical Eye Lift Pro Dual Eye System
Benefits
- Anew Clinical Eye Lift Dual Eye System is hypoallergenic and sensitive to the skin. It is recommended for sensitive skin.
- The product has been shown to reduce the contours that may be present on the eye area.
- It has been shown to keep the eyes looking wide awake.
Customer Reviews
The product has been reviewed by a total of 605 users. The product has an average rating of 4.4 stars out of a possible 5 stars. It is sold at $19.99.
Treatment Products
The treatment sub-category is comprised of a total of 16 products. The most bought treatment skincare product is Anew Clinical Retexturizing Peel. The product cleanses the skin leaving with a youthful appearance.
Other products under the treatment sub-category include Clearskin Professional Daily Correcting Lotion, Anew Clinical Line Eraser with Retinol Targeted Treatment, and Clearskin Blackhead Eliminating Daily Astringent.
Bath & Body Products
The Bath & Body products are available in four different categories. They include Bath & Shower, Body, Foot Care, and Hair Care.
Under the Bath & Shower category, there is a total of 72 products. The most bought product is Skin So Soft Original Bath Oil Spray which has an overall customer review of 168. The product contains jojoba seeds which help moisturize the skin and relieve its dryness. It is also known for having a fresh herbal scent.
The body products are 124 in total. The product with the most customer reviews is Avon Care Silicone Glove Protective Hand Cream. The product has been dermatologically tested and shown to diminish redness and irritation on the skin. The protective hand gel also helps moisturize the skin and reduce dryness.
The foot care category has a total of 20 products. The Avon Foot Works Pedicure Tool is the most bought product under this category. The product has several benefits, including the ability to remove calluses, cleansing of nails and feet. It comes with a fine-grain file which smoothes flaky skin.
The Hair Care sub-category has a total of 23 products. The most bought Hair Care product is Advance Techniques 360 Nourish Moroccan Argan Oil Leave-In Treatment. The product has an irresistible softness, a smooth texture, and is suitable for all types of hair.
Makeup Products
The Makeup products include four different subcategories, including Lips, Eyes, Face, and Nail products.
The Lips products are 24 in total. The most bought product is Moisture Therapy Intensive Healing & Repair Moisturizing Lip Treatment Balm. The product is featured with a hydraboost technology that helps repair and protect dry lips. It does not irritate sensitive skin.
The most bought eye product is the Wash-Off Waterproof Mascara. The product is waterproof, fiber-free, and fragrance-free. It has been tested by an ophthalmologist and a dermatologist and found safe for use. The eye product is suitable for healthy eyes as well as individuals who wear contact lenses. According to customer reviews, the product may cause mild irritation to the eye when it is applied in large quantities.
There are 29 Face products in total. The most popular is the Magix Face Perfector. The product is dermatologist tested and is oil-free. It has a mixture of Fleece flower and Rose Extract. It is non-comedogenic and leaves the skin glowing and radiant.
There are 8 Nail products in total. Gel Finish 7-in-1 Nail Enamel is the most bought product. The product has several benefits including protecting the nail against damage, and it strengthens the nails, leaving them shiny with a gel-like finish.
Other Categories
The other types of products found in the beauty firm include Fragrance, Jewelry, Fashion, and Avon Living.
AVON Final Words
New Avon LLC is a privately owned company which specializes in the production of well-recognized brands including Anew, Skin-So-Soft, Advance Techniques, and Avon Care. The business firm has more than six million independent sales representatives that are located all over the world. The Avon products are found in more than 70 countries worldwide.
New Avon LLC was founded in March 2016 after it was separated into a privately owned firm. The company is majorly owned by Cerberus Capital Management. The company’s specialties include direct sales, cosmetics, beauty, skincare, and fragrance. Besides the production of beauty products, the company is also involved in the empowerment of women both economically and in terms of growth.
New Avon LLC supports the Avon Foundation for Women which focuses on uplifting women in society economically. The foundation is majorly involved in the fight against breast cancer and domestic violence.
