Lottabody Shake To Activate, by Revlon, has released new products to their signature collection. They currently offer products in the coconut and Shea oil infused styling products, designed almost exclusively for textured hair common to African Americans. These two (2) new additions are something that you may have been waiting for, and the good news is – the wait is over!
The first new product is called Fortify Me Strengthening Leave-In Conditioner. It is made in a two-phase process ‘shake to activate’ which is a system of hair oils and moisturizers that will work as a heat protectant for the hair and help the strength and overall condition of it.
You see, statistics show that 71% of African American adults in the United States rock their natural locks at least once a year. The uniqueness of their natural hair, loose waves or tightly curled hair, using the right natural hair care products – for textured hair is important.
It is more than using a regular condition in fine or Caucasian hair. Textured hair can be close to unmanageable with the wrong products, and can even cause more damage than good.
With the Fortify Me Strengthening Conditioner, it was conscious of the leave-in approach being beneficial and not only works to protect the hair immediately, but continues to work long term. Textured hair especially when left naturally should not be washed too often, and because of products that are not right for this type of hair, it can cause reason to wash more often creating a damaging effect long term.
The second product released by Lottabody is called Twist Me Curl Styling Pudding. This product is designed for those with texture curly hair. If you are looking to define those natural curls and waves without creating more crunching or flaking, this is the product you are looking for.
The best part of this product too, is the natural ingredients. It does not contain petrolatum, mineral oils or sulfates – all of which can be damaging, drying and awful for textured hair.
Controlling your textured hair shouldn’t be about plastering it down or having to use products that cause it to be frozen solid. Textured hair, a la natural look, is gorgeous and should be shown off! Using products that help bring out that natural beauty is ideal – and not to mention healthier, long term.
Benefits Of Lottabody Shake To Activate
This leave-in conditioner can be used on all hair types:
- Curly
- Kinky
- Wavy
- Relaxed
- Transitioning
In addition, it provides:
- Heat protection
- Braids refreshment
- Strengthening for hair transitioning
- Taming flyway’s
Benefits Of The Twist Me Curl Styling Pudding
This product will deeply penetrate the hair and nourish the natural texture. You can expect:
- Soft, shiny hair
- Crunch-free hair
- Breakage prevention
This is cream based and is easily applied and distributed throughout the hair. In addition to the benefits in natural hair, it is also perfect for defining hair for twist and braid outs that will prevent drying, shrinking and flaking.
Nothing worse than going through the process (and often an all-day one!) to find you have left dry and damaged hair underneath that will not be able to heal with your braids, etc. in.
How To Order Lottabody Shake To Activate
The Fortify Me Conditioner and the Twist Me Curl Styling Pudding are available in major retailers. A full list according to your area is available on the website where you can search by zip code.
Lottabody Shake To Activate retails for $4.49 USD for 8 ounces and the Twist Me Curl Styling Pudding retails for $5.99 USD for 7 ounces.