ROAR Organic has launched a new video marketing campaign called #SodaSucks. In the online video series, ROAR is seen literally destroying soda cans while displaying facts about the dangers of soda.
The New York-based company is best-known for its electrolyte-infused hydration beverages sold at retailers across New York and California.
With the latest video series, ROAR Organic aims to educate consumers on the adverse effects of drinking sugar-sweetened carbonated beverages.
It’s no secret that soda is bad for you. Soda sales have been dropping consistently over the last few years as consumers move to healthier options. However, ROAR Organic believes there’s still room for improvement.
In the latest marketing campaign, ROAR Organic cites research like a report from the Friedman School of Nutrition Science and Policy at Tufts University, which found that the consumption of sugary drinks may lead to an estimated 184,000 adult deaths each year worldwide. You can read that study here.
ROAR Organic’s electrolyte beverages are made from organic coconut water. They’re available in four flavors. All flavors are free of additives and other harmful ingredients. The beverages are also gluten-free, non-GMO, vegan-friendly, and have no artificial colors, sweeteners, or preservatives.
The videos aim to give consumers a unique perspective on the dangers of soda in a friendly, viral way. The video series was created in partnership with Brandon Organzyck, a 20-something year old who, according to a ROAR Organic press release, “is strangely fueled by his hatred of soda.”
Throughout the short video clips, Brandon explains the various reasons why #SodaSucks while showing off the destruction of soda in quirky ways (Brandon literally destroys soda cans throughout the videos).
Cans of soda are also shown featuring the “skull and crossbones” poison label to indicate just how dangerous they can be.
ROAR Beverages was founded in 2013 in Huntington, New York to create healthier, electrolyte-based alternatives to soda. You can learn more about the company online today at DrinkROAR.com.