Coffee is one of the most popular beverages in the world, after wine and tea. The average American consumers more than 3 cups of coffee per day, contributing toward an 18 billion dollar industry in the US alone. 24.4 million bags of coffee are sold around the world every year, making it one of the most popular staple foods in existence.
While many coffee drinkers are interested only in the caffeine content of the beverage, a growing community of coffee drinkers are taking an artisanal approach to the brewing of coffee. Like wine, coffee beans come in a vast variety of different blends, beans, flavors, and textures. The third wave coffee movement is now in full swing, with farmer-roasted single origin coffee beans becoming more popular.
Unlike freeze-dried coffee or mass-produced coffee bean blends, single origin beans are sourced from one specific farm, and are generally provided by fair trade coffee organizations that ensure the beans are grown in a sustainable fashion that promotes equality. Single origin beans typically have a strong, robust flavor profile, and deliver a superior flavor and aroma.
Depending on your location, however, it can be difficult to find a provider of high quality fair trade single origin coffee beans. A new coffee delivery service is providing an answer to this issue in the form of an artisanal coffee delivery box, functioning in a similar manner to the many gourmet food delivery box services that are growing in popularity.
Vega Coffee is a specialty coffee provider that streamlines the coffee selection process, offering coffee enthusiasts a regular delivery service that provides curated premium single origin beans on a customizable subscription service. In this article, we’ll take a look at the Vega Coffee platform and find out how it works to help you decide whether it’s the best way for you to enjoy your morning coffee.
What is Vega Coffee?
The Vega Coffee platform is a new coffee bean delivery service that aims to reinvent the way the coffee bean supply chain operates. Instead of relying on an exploitative supply chain process that places multiple vendors between coffee farmers, the Vega Coffee platform provides coffee enthusiasts with beans fresh roasted from individual coffee farms.
The standard supply chain process between the coffee consumer and the farmer generally involves purchasers, exporters, importers, shippers, roasters, packagers, and distributors, all of which inflate the price of coffee beans and reduce the opportunities presented to small-batch artisanal coffee producers.
Vega Coffee works closely with small-batch coffee farmers in developing regions, providing them with the training and the tools they need to harvest, roast, and package their coffee without relying on exploitative middlemen. The end result is a wide variety of micro lot single origin bean coffee blends that are fresher, higher in quality, and more socially conscious than any other coffee provider on the market.
The Vega Difference
Most of the coffee provided by Vega is sourced from single-origin Nicaraguan farmers, where the increase in profitability offered by the Vega Coffee supply chain allows farmers in need to take advantage of a more equitable coffee trade platform.
Vega Coffee offer both pre-ground and whole bean roasts, and allow consumers to select their preferred roast, bean, and delivery frequency. The end result is a better tasting coffee that creates a tangible societal impact and fosters positive change in developing regions.
Vega Coffee also provide coffee enthusiasts with a learning center via the Vega website, complete with coffee brewing guides. The brewing guides cover aeropress, chemex, drip, French press, Japanese iced, and Moka pot techniques, and help coffee lovers brew the perfect pot.
How Vega Coffee Works
Getting started with Vega Coffee is as simple as filling in a subscription form via the Vega Coffee website. Coffee enthusiasts are able to select from light, medium, dark, and espresso roasts, all of which are available in whole bean, fine grind, medium grind, and coarse grind options.
Each subscription offers the choice between one and three bags of coffee each delivery, and can be set up on a fortnightly or monthly basis. Each bag of Vega Coffee is priced at around $15 USD, but bulk discounts apply for larger orders of two or more bags. After selecting their preferred roast, quantity, and frequency, customers can expect their first shipment to arrive within two weeks.
Vega Coffee can also be pre-purchased as a gift for a family member, friend, or loved one. The Vega Coffee gift system allows coffee lovers to provide friends with one month of coffee all the way up to an entire year of single origin beans.
Vega Coffee Verdict
Vega Coffee offers coffee enthusiasts a way to enjoy delicious coffee while fostering growth in developing regions and creating a lasting societal impact. If you’re looking for a socially conscious provider of premium small batch coffee, Vega Coffee is a great option.
