Urban Decay – Beauty With An Edge


Urban Decay Review – Is It For You?

Urban Decay is a major cosmetics company that strives to empower women through the use of cosmetics. This is our review.

What is Urban Decay?

Urban Decay is widely known for the bold colors that they offer for women. Before Urban Decay was launched in 1996, the color palette that was predominantly offered by cosmetics companies would involve pink, red, and beige, with the occasional blue eye shadow, depending on the fashion trends of that time. However, as soon as Urban Decay stepped in, they began a program called The Ultraviolet Edge, which was a campaign designed to encourage women in their beauty choices and the rest of their life.

Some of the products made by Urban Decay are vegan, which means that the products do not contain ingredients that are products or byproducts of animals. Not every product from Urban Decay is vegan, so you must pay attention to the special labeling, if this attribute is important to you.

Additionally, Urban Decay does not test their products on animals. This company does not allow other companies or individuals to test their products on animals either. In fact, they are so strict about their cruelty-free policy that the suppliers that Urban Decay uses must certify that their products are not tested on animals either. Urban Decay is certified as cruelty-free by PETA and The Leaping Bunny Program (CCIC).

Make sure that consumers get the most out of their Urban Decay products, the company puts out multiple video tutorials, giving consumers the ability to challenge their makeup skills with techniques they may not have known about previously. They have a YouTube channel with all of these step-by-step guides, which makes it easy to videos that are both new and old.

Urban Decay Products

Urban Decay focuses solely on creating cosmetics for the face, lips, and eyes. They do not presently make any skincare products. Due to their effort to create bold colors and styles, they have a rather broad range of products in each of those categories. The products offered by Urban Decay include.


  • Prep Spray
  • Primer
  • Concealer
  • Foundation
  • Blush & Bronzer
  • Highlighter
  • Powder
  • Setting Spray
  • Tools


  • Eyeshadow
  • Eyeshadow Primer
  • Eyeliner
  • Mascara
  • Brows
  • False Lashes
  • Tools


  • Lipstick
  • Lip gloss
  • Lip Pencil
  • Tools

Interestingly enough, in spite of this broad range of products, the favorite product among consumers is the Naked Eyeshadow Palette, which has multiple color options for bringing out the natural shape of your eyes, while giving them an alluring edge.

Urban Decay: The History

Sandy Lerner, the cofounder of Cisco Systems, was one of the pioneers to Urban Decay. She saw that the cosmetics market was filled with neutral tones that didn’t leave much room for self-expression. She joined up with multiple other industry leaders that saw the need for innovation and new colors.

When Urban Decay began, all they made were ten lipsticks and twelve different nail polish. They decided to make the colors and products memorable with bold names like “Oil Slick” and “Acid Rain.” The first advertisement Urban Decay published posed the question, “Does Pink Make You Puke?” This question helps consumers to question what they’ve been doing with their own cosmetics journey, and it also challenged other companies to keep up with the innovative way Urban Decay was changing the industry.

Where to Buy Urban Decay Products

Urban Decay products are available for purchase online and in stores like Sephora, Ulta, and Macy’s. If you don’t know where your closest location is for purchasing Urban Decay cosmetics, the website offers a store locator tool that finds the stores for you.


The cosmetics available with Urban Decay are not on the cheap side, but you are paying for high-quality products. Eye makeup ranges from $19 for a single waterproof eyeliner (which is currently on clearance) to $595 for The Mother Lode, which is a set of 68 bold eyeshadow colors. Lip cosmetics range from $20 for high-gloss lip color to $195 for the Urban Lip Vault, which is a set of 15 lip products and a clear primer pencil. Face makeup ranges from $34 for the “Illuminating Beauty Balm” to $45 for the blush palette by Gwen Stefani.

However, in spite of these high prices, Urban Decay frequently has sales that allow consumers to get these high-priced cosmetics at a more affordable price. Additionally, new products are being offered all the time, with a new collection of cosmetics released randomly through the different seasons.

Contacting Urban Decay

If you want more information about the vegan products or other products, you can call Urban Decay at 1-800-784-8722. They are available Monday through Friday, from 7:00am to 5:00pm, PST. You can also communicate with a representative using the chat function on the website.


Even though Urban Decay has fairly high prices, their selection of products speaks for itself. Catering to the needs of vegans and non-vegans, these products are safe for daily use and are easy on the skin.

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