Joining up with a gym is one of the first steps taken by individuals seeking to transform their bodies and their health by adopting positive lifestyle habits. A gym offers fitness enthusiasts a wide range of different equipment and techniques that allow them to build better, fitter bodies, but the traditional gym, surprisingly, is declining in popularity.
Recent fitness industry statistics show that of the 131 million Americans that own gym memberships, more than 67% don’t actually use them. As the average cost of a gym membership in the United States is over $58, this represents a significant amount of income generated by gym owners, and a significant amount of money wasted by absent gym members.
One of the primary reasons many fitness enthusiasts don’t attend traditional gyms is a rise in the popularity of alternative fitness and health practices. Instead of turning to weightlifting and cardio to lose weight and become healthy, the millennial market segment is adopting health practices that involve yoga, pilates, barre, and other innovative fitness techniques.
This evolving alternative fitness market has created an environment in which group classes are becoming extremely popular. The latest generation of fitness enthusiasts values the dynamic social atmosphere of group classes, and appreciates the high level of guidance and encouragement that classes run by fitness experts offer. Finding a gym that provides alternative fitness classes on a regular basis, however, can be difficult- many alternative fitness classes are run in purpose-built venues that don’t offer variety in classes.
A Las Vegas based startup called Tru Fusion has recently exploded in popularity across the United States, opening several clubs in rapid succession through extremely effective franchising techniques. Tru Fusion is a unique fitness studio solution that focuses on group classes in alternative fitness practices, providing health enthusiasts with a wide range of targeted classes such as Hot Pilates, Barefoot Bootcamp, and more.
In this article, we’ll take a look at the TruFusion studio franchise and find out what kind of services they offer to help you determine whether they can provide the right fitness solution for your needs.
What Is Tru Fusion?
Tru Fusion was founded in Las Vegas in 2013, and was devised in order to meet the needs of the growing fitness market demographic in search of alternative fitness classes. TruFusion runs more than 200 classes in each location every week, and specializes in fusion classes that combine holistic health practices with proven and powerful fitness methods such as Yoga and Pilates.
The Tru Fusion studio setting places a strong focus on community and social interaction, fostering the growth of local gym members called the TruTribe. In addition to highly effective and engaging group classes, Tru Fusion also offer cafe services at each location, providing healthy smoothies, snacks, and even workout apparel.
Tru Fusion has developed a strong position in the alternative fitness market, and has established studios in Las Vegas, Miami, San Diego, and Nevada. The unique fitness concept offered by Tru Fusion provides alternative fitness enthusiasts with innovative fusion classes such as Kettlebell, Pilates, Barre, Battle Ropes and Barefoot Bootcamp classes all performed in rooms heated to 104 degrees.
Tru Fusion are also one of the first alternative fitness studios to offer cryotherapy services in some of the locations- by lowering the body to sub zero temperatures in short flashes, TruFusion Cryotherapy delivers a wide range of health benefits, boosting circulating, promoting faster muscle regeneration, and increasing total body wellness.
Tru Fusion also provide members with access to a wide range of detox solutions, diets, nutritional cleanses, and even consultation with healthcare experts to ensure they’re providing their bodies with everything they need to thrive.
Tru Fusion Classes
Tru Fusion offer nine different class categories every week, which members are able to attend on an unlimited basis. The yoga category offered by TruFusion consists of Power Vinyasa, Tru Flow Heated, and Tru Signature Series, and is performed by expert certified yogis.
Tru Fusion also offer suspension classes that leverage bodyweight to induce a highly effective workout, which can also be performed in a heated setting. The pilates classes offered by TruFusion consist of Tru Hot Pilates Core and Tru Hot Pilates Sculpt, delivering high intensity core building and fat burning workouts.
The kettlebell classes provided by TruFusion consist of Tru Kettlebell, Tru Kettlebell Core, and Tru Kettlebooty. Each TruFusion studio also offers a Try Ryde Class that provides a 45 minute HIIT cycle training workout, two boxing classes, Tru Battleboxing and Tru Boxing Core.
The Tru Fusion platform also provides three different bootcamps: Cross Fusion Bootcamp, Down N Dirty Bootcamp, and Tru Barefoot Bootcamp. Battle Rope classes are available in both Express and Kettlebell Fusion options, which both blast away unwanted body fat and tone the entire body.
Lastly, Tru Fusion provide Tru Hot Barre, which works out the entire body with high-rep barre micro movements and intense full-body holds.
Tru Fusion Review Summary
Tru Fusion is a highly innovative alternative fitness solution that provides fitness enthusiasts with a dynamic, social, and interactive setting that provides unique fusion classes.
If you’re looking for a different way to work out that promotes total body fitness and wellness, Tru Fusion offers one week free for new members to try out the TruFusion Studio experience.
