Based in Germany, Malu Wilz is a skin care and cosmetics brand offering high-quality, professional-grade products for healthy skin inside and out. According to the company website, it’s the “brand of choice” for makeup artists and consumers around the world. They offer skin care products and makeup, including elixirs that feature pure gold and regeneration creams to reverse aging. Everything is made in Germany and can be shipped abroad to an array of countries. Their website comes in English, German, and French to cater to the global audience.
Malu Wilz has won countless awards in Germany for their products, including the Camouflage Cream, Just Minerals Powder Foundation, and the Award of the Consumer Protection Center. In 2016/17, Beauty Forum ranked them in second place for “Best Decorative Cosmetics”. Most awards they have received have fittingly been from German-based companies since they are a German-based company themselves. Everyone seems to adore their products, although there are a few negatives about them that will be mentioned shortly.
About Malu Wilz
Shopping the English website, makeup products can be located under Deco (for “Decorative”) while skincare products are marked as such. They also have sections titled Camouflage for their Camouflage line of products for contouring and strobing, along with Detox Intense for their cleaners and concentrates.
First off, their makeup products are very high-quality. They have foundations, concealers, and refresher sprays for all skin types. One of their best selling products is the Malu Wilz Just Minerals Power Foundation, a complex blend of minerals for natural looks. They have powder, liquid, and cream foundations for a variety of colors. Additionally, they sell eye shadows, eye brow colors, eyeliners, mascara, eye powders, lips sticks and glosses, and a variety of nail colors and nail care products under the Deco section.
Next, the Skincare category is probably the most popular place on the website. Their cleansing, hydrating, and balanced skin care products are designed for youthful skin. They also have many anti-aging products to help “reverse wrinkles” along with products marketed for sensitive and hyper sensitive skin types. The Skincare section includes the Body Spa and Hand Spa categories. Their Regeneration products are particularly good sellers.
Next, the Camouflage line is a favorite for makeup artists. With the ability to natural blend, contour, and strobe with this line of products, artists can achieve any look they desire. Fixing powders, creams, and sample kits are sold in this section along with spatulas, face primers, brushes, and Camouflage Sticks.
Lastly, the Detox Intense line is like the flagship of Malu Wilz. The best seller in this spot is likely their Detox Intense Night Cream, designed to regenerate skin overnight and prevent premature aging caused by the environment. It’s marketed for all skin types and contains Jojoba oil to stabilize the pH value of the skin. It also is said to regulate lipid balance and reserve moisture. It contains Hemp Oil to soften skin, and finally, it helps defend against free radicals.
Malu Wilz Benefits
Malu Wilz products are certainly high-quality. They have a variety of products in each line to work with all skin types. The makeup is long-lasting and looks fantastic while their skin care products seemed to be backed by a variety of research studies. Their skin care products, especially their Detox Intense line, are considered highly effective by those who have tried them.
The Negatives
Despite the clean product packaging, Malu Wilz products are by no means natural or organic. In fact, one glance at the ingredients list of any product will prove impossible to pronounce. Fo instance, the Malu Wilz Gentle Cleansing Foam contains:
“Aqua, Glycerin, Potassium Myristate, Sodium Methyl Cocoyltaurate, Potassium Laurate, Myristic Acid, Cera Alba, Glyceryl Stearate Se, Peg-30 Glyceryl Stearate, Lauric Acid, Sodium Lauryl Sarcosinate, Polyglyceryl-3 Oleate, Peg-150 Distearate, Phenoxyethanol, Poloxamer 407, Jojoba Esters, Methyl-, Propylparaben, Simethicone, Parfum, Butylphenyl Methyylpropional, Benzyl Salicylate, Linalool, Alpha Isomethyl Ionone, Hexyl Cinnamal, Citronellol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde”
Malu Wilz is primarily marketed towards makeup artists, so finding the products can be a struggle. In fact, looking at the distribution map available on their website, the only countries currently advertised to have distributors are Canada, Australia, China, and India, along with the countries surrounding Germany (and Germany itself).
If you want to signup to purchase from their website, the only two country options they give are Germany and Austria. However, some shoppers have been so desperate that they’ve had friends in those countries purchase products for them and forward them their way—although that’s not exactly a smooth shopping experience.
Select products are available for purchase on Amazon, but many have questioned the authenticity of such items. Malu Wilz sells a couple items directly, with the Velvet Touch Foundation starting at $116 and their Gentle Cleansing Foam starting at $84. The cheapest item they sale is a $15 jar of Camouflage Cream (available in two colors) while other colors of the same start at $35.
Malu Wilz Review Summary
Malu Wilz products are highly acclaimed, it’s getting ahold of them that’s the hard part. For those who have located a distributor, they will undoubtedly be happy with their purchase if they can justify paying the prices. The products are thought to be very effective and they are used by professionals all around the world, so the brand definitely has concrete backing regarding quality.
Makeup artists get better pricing when buying directly from distributors compared to the pricing of the scarce amount of products available on the web. Consumers who really love the Malu Wilz line do pay the prices, however, and they also wait sometimes weeks for them to arrive from whatever distributor put them online (which may or may not be against Malu Wilz terms of direct selling).
Overall, the product lines are high-quality and truly professional. Those who can get their hands on the products and find the prices acceptable will be pleased with whatever item they pick up, whether it’s decorative makeup or a skin care item to hydrate, regenerate, or protect from the harsh environment.
