The desire to convey a “body positive” atmosphere is something that many companies are adapting to.
With the presence of various body types being integrated into music videos, fashion campaigns, and even Sports Illustrated Magazine, it wasn’t long before Dove got in on the action.
Dove’s most recent effort to become a part of the movement is their brand-new Real Beauty Bottles, and Shonda Rhimes (creator of Grey’s Anatomy and How to Get Away with Murder) has joined in.
Dove has been in business for six decades, and the new bottles help to create a sense of acceptance for bodies that don’t match the stereotypical body style.
The Dove Real Beauty Campaign
Everyone has a different shape – some people have wider hips, while others have wider shoulders.
In fact, some people have both. The Real Beauty campaign started in 2003 as an effort to show women and men that every shape and size is beautiful. Over the years, Dove has focused on the importance of moms,
Following campaigns of years gone by, the Real Beauty Bottle is shaped like different body types, allowing you to select the one that looks just like you.
Strong and beautiful women adorn the advertisements of the campaign, solidifying the effort to look as powerful as those women.
There are six different body types depicted, which are similar to the way that the classic image of these figures.
Consumers are encouraged to select their figure, showing off the acceptance of every person. In fact, the main effort of Dove is to celebrate differences between women in any way that they can.
However, if you take a look on the hashtags for Dove on Twitter, anyone can see that this “acceptance” may not be the best idea for everyone.
New Dove Real Beauty Bottles Receive Bad Reception
Unfortunately, while this promotion has advocated the presence of multiple forms of beauty, it hasn’t been entirely well-received.
Even though Dove has managed to be a force behind changing the normal stereotypes of society in the past, some people believe that this year’s effort falls flat.
There are many different comments online from consumers that question the necessity of changing the design of the classic body wash bottle.
Some consumers find the idea to be weird and laughable, to be told that the figure of the bottle should match the body that it’s being applied to.
The bottles are described as “one of a kind – just like you,” in a press release, as if women needed a body wash bottle to tell them that their figure is meant to be a certain way.
Furthermore, the bottles may do the opposite of what the Real Beauty campaign aims to do, telling consumers that there are only six body types that they can be to be beautiful.
Some individuals question the necessity of the bottle in the first place. Since every container has a different shape, fitting them into a shower holder with other toiletries is nearly impossible.
If you want to have the convenience that a shower caddy allows, the Real Beauty Bottles are definitely not the way to do that.
About Dove
Dove is one of the most popular brands of skincare and body products in the industry today, and most of their campaigns are made in an effort to be inclusive to everyone.
Their body washes and soaps have a reputation for leaving consumers with soft skin that has no residue left behind, and they are constantly innovating new ideas for consumers.
The main thing that the Dove brand has going for them is the lack of “real models” in their campaigns.
They focus on bringing in regular women, showing that each body and every look is radiant and beautiful on their own.
Their “models” are women of every race, age, body type, and hair color, which means that there’s something for everyone in their advertisements.
Contacting Dove
Whether you love or hate the new bottles, reach out to Dove to provide your own comments either with a call to 1-800-761-3683, or a search in the website’s common questions.
You can also find information about the latest updates from one of Dove’s many social media profiles.
