Specializing in Black and African American hair care, SoftSheen Carson Laboratories uses advanced science and research to manufacture premier hair and skincare products. Offering a variety of nutrient-rich formulations, every Dark and Lovely product is tailor-made using superior ingredients.
Committed to being the world-leading brand of afro-specific hair care, the company continues to utilize state-of-the-art hair care technologies that are safe and effective.
Celebrating 45 years of superior, high-performing haircare products, Dark and Lovely offers a diverse product range that suits all African American hair needs. Free of parabens, sulfates, and other harmful properties, Dark and Lovely products improve hair and skin health and promote overall wellness.
About Dark And Lovely
Manufactured by SoftSheen Carson, Dark and Lovely has a history of success. For over 110 years, SoftSheen Carson Labarotories has made superior products that utilized advanced technology and science. Wanting to help people of color celebrate their unique hair texture and style, the company has always focused on empowerment and individualism.
To meet the needs of every hair type, SoftSheen Carson has manufactured products that take into consideration the unique and beautiful diversity of its customer. The broad portfolio of brands represented by SoftSheen Carson continues to grow and has become universally celebrated for offering consumers a diverse range of scientifically advanced beauty tools.
Unlike many other companies in the beauty industry, SoftSheen Carson has a rich heritage. Dark and Lovely hit the market at the height of innovation. Unique to the beauty industry, the specialized brand has relied on its scientific background and modern techniques.
Offering new and improved formulations, Dark and Lovely continues to advance its products and exceed industry standards, making the company one of the safest and most effective beauty products on the market.
Made to meet all African American hair needs, Dark and Lovely offers products that appeal to natural, relaxed, and transitioning hair types. Believing that people of color should have the freedom to express their unique style and appearance, the brand offers unique, nutrient-rich formulations that help men, women, and children of color express their beauty without compromise.
Ingredients In Dark And Lovely
Using the expert knowledge of physicists, scientists, and biologists, the team at SoftSheen Carson Laboratories is committed to incorporating the best ingredients available. A leading brand in the beauty industry, the company has secured its place by conducting advanced research. With the help of experts, SoftSheen Carson Laboratories has successfully introduced safe, reliable, and high-quality products to their consumers.
Made for customers of African descent, Dark and Lovely products are available worldwide and are specifically made to meet the needs of consumers. With every product designed to lock in moisture and improve the health of the hair, the formulations use natural ingredients that are designed to preserve the integrity of diverse African American hair types and textures.
Treating straight, natural, relaxed, or damaged hair, the main ingredients found in Dark and Lovely formulations, as well as their benefits, are listed below.
- Coconut Oil: Extracted from the kernel of matured coconuts, this ingredient is comprised of fatty acids and contains high levels of lauric acid. Because of its polarity, it strongly benefits hair proteins and is able to penetrate deeply into the hair shaft. It has shown to prevent the hair cuticle and protect the hair from styling damage.
- Moringa Oil: Extracted from the seeds of the Moringa Tree, also known as the “Tree of Life”, this ingredient contains essential nutrients. Rich with minerals and vitamins, it is often used to improve the appearance of skin and hair.
Every ingredient and every formulation sold by the company goes through a thorough and extensive testing process in order to guarantee that it will provide long-lasting results. Due to the unique and dedicated team of scientists and biologists behind the formulations, SoftSheen Carson Laboratories to become experts on hair and skin physiology.
Purchasing Dark and Lovely
All SoftSheen Carson products, including Dark and Lovely, are available for purchase at a variety of local retailers. To locate the nearest store, customers can use the store locator found on the company website (www.SoftSheen-Carson.com).
