CogniFit – Can Playing Games Improve Your Memory?


CogniFit Review

CogniFit is one of the oldest computer-based brain training systems in the world today. Founded in 1999, the software company is still going strong today. Here’s our CogniFit review.

What is CogniFit?

CogniFit is an online brain training system. The company was founded in 1999 as a software company before branching into the world of web-based brain training games.

CogniFit was founded by a man named Professor Shlomo Breznitz. Shlomo is a well-known Israeli psychologist and author who also acts as the current president of the company (although the CEO position has been handed off to someone else).

The modern CogniFit website was launched in 2011. Prior to that, the company focused on desktop brain training software.

Today, CogniFit offers a wide range of brain training programs. The company’s core product remains the same, however: to deliver entertaining brain training systems that are customized to each user’s unique goals and abilities.

There are web-based brain training programs as well as an iPhone/iPad app. You can access all of this material simply by signing up for CogniFit. There’s a three day free trial, after which you’ll need to pay $19.95 USD per month (you can cancel at any time).

You’ll need to enter your credit card for that 3 day free trial (which provides full access to everything). You can also access a few basic games with a free membership in exchange for entering your email address.

How Does CogniFit Work?

Basically, the website works by giving users custom training programs. Those custom training programs identify your areas of weakness and work on those areas until they’re no longer your areas of weakness. Sounds simple, right?

There are approximately 50 brain games from which to choose. The more you play, the more you develop your “Cognitive Profile”. Games are separated into different categories, including:

— Mental Arithmetic
— Mental Planning
— Spatial Perception
— Specific Training for Sports

CogniFit Research

CogniFit is backed by more research than most other brain training programs you can find online today. Some of its notable scientific pedigrees include:

— The company received a patent in 2003 for its brain training system. That patent was invented by company founder Shlomo Breznitz and described the system as follows: “A method for testing and/or training cognitive ability, including the steps of testing a preliminary cognitive level of a user and receiving results representative therefrom.” You can view the full patent listing here.

— In 2008, researchers at the Max Stern Academic College tested CogniFit to see if its lessons could be used to determine chronic insomnia or cognitive impairment. Researchers concluded that CogniFit could effectively determine both characteristics in five different brain areas.

— In 2009, researchers at the University of Haifa concluded that CogniFit could be used to improve the memories of adults who suffer from dyslexia.

CogniFit’s Shlomo Breznitz also has a seriously impressive resume. The man served as the founding director of the Ray D. Wolfe Center for Study of Psychological Stress at the University of Haifa in 1979 before serving in major professorship roles at the London School of Economics, Berkeley, Stanford, National Institutes of Health, and Rockefeller University.

Between all of those roles, Shlomo also found time to write 7 books and contribute chapters to 20 other books.

In 2006, he was elected to the Israeli Knesset, becoming the first Slovak to become a Member of the Knesset (MK). Shlomo was originally born in Bratislava, former Czechoslovakia before moving to Israel in 1949.

How to Sign Up for CogniFit

The company makes signing up for CogniFit as easy as possible. Signing up takes just a minute of your time: you enter your email address, full name, and basic contact information. Then, you receive instant access to a limited version of CogniFit.

That limited version lets you try out a few basic games. For the full CogniFit experience, you’ll want to unlock full access.

Full access is free for the first three days (you’ll need to enter a credit card) and then $19.95 USD per month every month thereafter. The three day free trial provides full access to the site and all its tools.

You can pay by VISA, MasterCard, American Express, Discover, or PayPal. You’re free to cancel at any time.

CogniFit App

There’s currently a CogniFit app available for free for iPhone and iPad. The app is available in English, German, Dutch, and Turkish and lets you play different brain games.

You can sign into the app to track your progress across the desktop and mobile versions of the app. The app is fairly limited until you buy a membership. That membership can be purchased from within the app at the following price points:

— Monthly Auto Renewal: $12.99 per month
— Annual Auto Renewal: $119.99
— CogniFit Premium Monthly: $19.99 per month
— CogniFit Premium Annual: $189.99

You can also buy “Neurons”, which are CogniFit’s in-app currency. On the iTunes app store, 11 Neurons retail at a price of $9.99.

CogniFit for Clinicians and More

CogniFit’s main product is its individual subscription-based brain training program.

However, there are other versions of CogniFit catered to different groups, including:

CogniFit for Clinicians: Provides tracking tools that allow clinicians to assess, train, and track the cognitive needs of their patients.

CogniFit for Families: Train the cognitive needs of your family and boost your concentration, memory, and attention together (discount subscription rates are available).

CogniFit for Researchers: Use CogniFit’s tools to conduct experimental studies on the effects of digital brain training.

CogniFit for Schools: Schools can receive discount bulk rates on CogniFit to allow schools to track many students’ cognitive skills simultaneously.

Is CogniFit Right For You?

CogniFit is one of the most scientifically-verified brain training systems available today. It’s also one of the most expensive brain training programs, priced at around $20 per month.

If you want a science-based approach to cognitive training that has been repeatedly proven to improve neuroplasticity and cognitive health, then CogniFit might be worth the price. There are plenty of fun, well-designed games with beautiful animations and artwork – although you’ll need to shell out some serious coin to enjoy them.

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