Kobe Bryant’s sports drink company, BodyArmor, just unveiled a new product and commercial. Find out everything you need to know about BodyArmor Lyte SuperDrink today in our review.
What is BodyArmor Lyte SuperDrink?
BodyArmor Lyte SuperDrink is a sports drink offered by BodyArmor. Like other sports drinks, BodyArmor Lyte SuperDrink is designed to hydrate you while fueling athletic activity. Unlike other sports drinks, however, BodyArmor’s products emphasize natural ingredients.
Key ingredients in the formula include electrolytes, coconut water, natural flavors, and natural sweeteners. BodyArmor repeatedly emphasizes the importance of ditching your “outdated” sports drink and “making the switch” to BodyArmor.
Today, you can buy BodyArmor Lyte SuperDrink in a pack of 12 x 16 oz bottles for around $22 to $25 online.
What is BodyArmor’s New Commercial?
Sports drink maker BodyArmor is in headlines this week after releasing its first national television advertising campaign. The first advertisement, called “Obsession is Natural”, was unveiled during the first week of the NBA Playoffs
BodyArmor is best-known for being sponsored by Kobe Bryant. Bryant is actually the company’s third-largest investor. He partnered with company founder Mike Repole and his business partner to invest in BodyArmor. The company plans to challenge Gatorade for top spot in the US sports drink market.
To say Kobe Bryant played a crucial role in the latest commercial is an understatement: Kobe wrote, directed, and narrated the 60 second commercial. The commercial features James Harden of the NBA’s Houston rockets and Mike Trout of the MLB’s Los Angeles Angels. Andrew Luck, Anthony Rizzo, Dez Bryant, Dustin Johnson, Skylar Diggins, and Kristaps Porzingis also appear in the ad.
Viewers saw the commercial for the first time on Wednesday, April 19, during a playoff game between the Oklahoma City Thunder and Harden’s Rockets.
BodyArmor is putting a huge emphasis on the “Obsession is Natural” slogan. They claim that it encapsulates their goal of taking on Gatorade for top spot in the market. At the same time, the slogan hints about the sports drink’s natural ingredients – like using coconut water without artificial colors or sugars.
It’s been a big year for BodyArmor. Company founder Mike Repole – previously known for creating VitaminWater and SmartWater – first launched the company in 2011. By 2016, sales had grown to $130 million, which was a 154% increase over the previous year.
The company’s goal is to reach $250 to $300 million in retail sales. To put that number in perspective, the Pepsi-owned Gatorade has a 70% to 80% share of the US sports drink market and earned a total of $3.5 billion in 2015.
By the end of 2017, Repole hopes his company will hit 5% market share. He’s setting a longer target for taking down Gatorade: by 2025, he plans to have surpassed Gatorade as the country’s top sports drink brand.
How is Bryant Connected to BodyArmor?
Bryant invested in BodyArmor in 2013, two years after the company was founded. When Kobe invested, he made it clear he didn’t want to be a silent partner. He wanted to be “heavily involved in marketing and creative elements of the business”, reports Fox Business.
That creative energy led Kobe to write, direct, and narrate the latest BodyArmor commercial.
What Do Customers Have to Say?
BodyArmor Lyte SuperDrink is well-reviewed online. On Amazon, BodyArmor’s SuperDrink has a total of around 200 reviews, giving it an average rating of 4.6 stars out of 5. Some of the pros and cons from those reviews include:
- Hydrates you faster than coconut water
- Some people use it for athletic hydration, while others use it to prevent hangovers
- 300mg of potassium and 19g of total carbohydrates in each bottle, making it ideal for lightweight hydration
- No artificial colors and no high fructose corn syrup
- Great taste (consists of about 10% coconut water)
- Costs about $3 per bottle at convenience stores (you save money by buying in bulk off Amazon and other retailers); they’re typically around $1.99 at grocery stores
- Can’t be purchased everywhere
BodyArmor Lyte SuperDrink Ingredients
What’s in Lyte? Here are the ingredients according to the labeling on the bottle:
Filtered water, erythritol, pure cane sugar, coconut water concentrate, citric acid, dipotassium phosphate, ascorbic acid (vitamin C), pectin, gum Arabic, magnesium oxide, vegetable juice concentrate, natural peach mango flavor with other natural flavors, stevia leaf extract, calcium d-pantothenate, pyridoxine hydrochloride, vitamin A palmitate, folic acid, beta-APO-8, carotenal, cyanocobalamin
Stay tuned for more information about BodyArmor Lyte as it continues to roll out nationwide!