What is Beauty?
There are various definitions that you can find on the word and concept of beauty if you research the term. If you ask a group of individuals the question – you will probably get as many different interpretations on what beauty is as the number of people that you ask the question.
But here is one thought that many people will agree on: simplicity and beauty are often one and the same.
The water bottle company BKR seems to be preoccupied with the idea of beauty. The word is printed, referenced or stated quite often in BKR’s advertising material.
Many people would think it strange that a water bottle company would be so interested in beauty. Or is it?
Is BKR A Must Have Beauty Essential?
Is seems that BKR is not simply in the business of selling water bottles. The company is also attempting to convey a message. That message is – hydrating your body is a beautiful thing to do. BKR extends the message in this way: if you are going to hydrate yourself in the interest of beauty, you may as well use our lovely glass bottles to enhance your beauty.
It is an ingenious message – simple yet devastatingly effective. BKR has initiated a wonderful advertising campaign to sell a product that many people would not give a second thought before the company hit the scene with their water bottles.
But, do not be fooled. Despite all the famous and lovely celebrities that BKR uses to pitch their products, the show stoppers may be the water bottles themselves.
What Is BKR?
BKR’s are style-establishing glass water bottles that seem to be taking center stage in the segment of society concerned with setting trends.
But why would a simple water bottle become the center of attention? Because the creators of this product have generated social buzz about something as benign as a water bottle by merging a number of simple but fashionable ideas.
Those ideas are as follows:
- Hydrating yourself is good
- Hydrating yourself makes you more beautiful
- It is best to hydrate yourself with water.
- Water makes you more beautiful.
- Our water bottles are simple but lovely.
- Holding a BKR water bottle in public will make you more beautiful.
- Because hydrating yourself with water makes you more beautiful.
The icing on the cake that is BKR’s current beauty campaign are the water bottles. The size of the bottles look smaller than the average water bottle. But the shape of the vessel is pure modern art-deco.
The coup-de-grace of the whole aesthetic are the soft rubber bottle coverings. The coverings come in a wide assortment of pastel colors and are sold as limited edition collector’s items. So, the shape look and feel of the bottles have become as important to buy as the next high end purse, shoes or other modern clothing accessory.
Women simply must buy a bottle so they can be seen with one of them.
BKR comes in three sizes:
- Teeny 250mL (8 oz.) – $35
- Little 500mL (16 oz.) – $40
- Big 1L (32 oz.) – $50
The Bottom Line On BKR
You can purchase BKR at the BKR home page: http://www.mybkr.com/
You can also purchase BKR on Amazon.com and several high fashion web sites.
