S.W. Basics is a groundbreaking skincare company that is dedicated to providing skincare products that utilize natural, plant based ingredients. Based on the principles of simplicity, S.W Basics is committed to using fewer ingredients – creating gentler skincare products.
An ode to minimalism, the company has decided to eliminate formulas that are full of chemicals and harsh properties. By using only essential ingredients, they are creating maximum potency formulations that offer a variety of skin health benefits.
Committed to portraying the importance of more is less, S.W Basics seeks to encourage their customers to make life changes that mirror the importance of making space for the things that are most important.
By simplifying the approach to beauty and skincare, S.W. Basics is simplifying the process of traditional skincare regimens. Ensuring that each product is effective, easy to use, and beneficial for every skin type, S.W Basics is combining nature and beauty to better the world.
About S.W. Basics
Passionate about bringing change to the beauty industry, S.W. Basics is one of the only sustainable beauty brands in the industry. Preserving the environment by using only organic, fair trade ingredients, the company formulates all of its products straight from the farm.
Founded by Adina Grigore, S.W. Basics is changing the meaning of organic skincare. Starting with products being made out of a kitchen, the company has experienced rapid growth and now formulates all of its products in its manufacturing building in Brooklyn, New York.
Partnering with small, organic manufacturers from across the country, S.W Basics is delivering natural skincare that is affordable and easily accessible.
Approaching skincare from a unique perspective, the marketing at S.W Basics stands out among competitors in the market. Although guaranteed to improve skin health and improve appearance, S.W Basics focuses on general skincare and is not recommended for individuals who have chronic skin issues such as acne, wrinkles, and hyperpigmentation.
For those who have specific skin issues, it is recommended that they seek dermatological advice and follow a personalized treatment plan that is formulated to approach specific conditions.
Featuring a range of products, S.W. Basics offers skincare products that exfoliate, smooth, and hydrate the skin. Designed to replace the daily skin regimen, all products are certified vegan and cruelty-free.
How S.W. Basics Works
Although the natural skincare trend has been around since the late 1990s, in recent years, natural skincare has seen a continuous gain in popularity. Associated with the green movement and focused on the environment, natural and organic products are showing up in beauty, fashion, and even technology.
With companies using sustainable ethics and methods to product their products, more and more American consumers are shifting their preference to natural skincare and beauty products. Although this trend is powerful and beneficial for sustaining the Earth’s natural resources, many companies that claim they are natural are often being misleading.
Even though many other competing brands claim to offer natural skincare products, they usually contain synthetic chemicals and properties that are not fully natural or organic. Furthermore, these products are usually extremely expensive.
Wanting to amplify the growing trend of natural skin care and beauty products, S.W Basics has decided to change the way the industry works and ensure that consumers are aware of the true meaning of terms like organic and natural. S.W Basics aims to inform consumers about the misleading marketing practices of other brands and not to fall victim to the excitement about labels.
Wanting to educate customers, S.W Basics conveys the importance of approaching every skincare product with caution. Because even organic skincare products are at risk for causing adverse side effects and allergic reactions, S.W Basics has formulated its products with simple combinations, usually using five ingredients or less.
Safe and effective, S.W Basics markets their products honestly and is committed to developing products that are not only truly organic, but also convenient and budget-friendly.
Ingredients In S.W. Basics
Unlike other leading skincare and beauty brands, S.W Basics is committed to full transparency, especially when it comes to its ingredients. S.W Basics lists the active ingredients of each product on the front label.
As mentioned previously, the company has stated that any products in their collection are formulated with five ingredients or less. Offering a diverse product line that features lip balms, creams, body scrubs, and essential oils, the ingredients found in S.W Basics are nutrient-rich and contain vital minerals and vitamins.
Some of the active ingredients found in their products, as well as their benefits, are listed below.
- Shea Butter, Olive Oil, Coconut Oil: Intensely hydrating and moisturizing, these ingredients are found in the S.W Basics face and body cream products. These three products combined are valued for their ability to lock in moisture and prevent dryness. Shea butter is often valued due to its ability to strengthen the protective barrier.
- Organic Sugar and Coconut: Known for their delicious exfoliating products, the S.W Basics sugars scrubs use organic sugar and coconut to leave the body feeling smooth and hydrated.
Incorporating olive oil into the formulation, the sugar scrub is a powerful exfoliate that uses the rough texture of the sugar and coconut to remove dead skin cells. Deeply moisturizing the skin, the ingredients work together to clear pores and prevent hyperpigmentation.
More ingredients found in S.W Basics products, as well as details for each product sold through the company, can be found on the website.
Purchasing S.W. Basics
Offering free shipping on orders of $75 or more, S.W Basics products are available for purchase on their website (www.SWBasicsOfBK.com). Also available in select boutiques and Target stores nationwide, customers can search the company website to find retail location nearest to them.
