As is common knowledge, workout supplements can greatly enhance the overall quality of one's regular exercise regime.
However, with the recent flooding of the market with ‘filler based products’, it has become increasingly harder to discern which products are good for us and which are not. Also, many of today's potent workout products have been loaded with different efficacious nutrients that have been found to deliver many tangible results.
Thus, when choosing a supplement one has to be sure why that particular mix of ingredients is being chosen. For example, items high on proteins and amino derivatives are better suited for lean muscle development, whereas products loaded with stimulants are better for sustained energy release.
Thus, in recent years, there has been a surge in the market in terms of ‘customized supplements’. These products are tailor made to suit the particular needs of an individual in terms of their training and overall exercise regime.
For example, if a person requires a hydration solution which acts a ‘intra workout mix’, they can choose to incorporate larger quantities of electrolytes and salts, whereas if a person is looking to bulk up, they can customize their workout supplement to include large volumes of proteins, EAA’s and EFA’s.
About Scoop
Scoop is a one of a kind ‘technology – based supplement company’ that gives its customers the option to ‘create, share, and monetize a custom created workout supplement’. The reason why Scoop stands out is because it gives athletes, professional trainers, gym goers the power to customize their own workout supplements, thereby allowing them to maximise their training efforts.
In addition to this, it also allows ingenious individual to monetize their creations so that their specific creations can be released for commercial purchase.
How Scoop Works?
Build:
Through the use of ‘15 clinically proven ingredients’, users have the power to create their own specialized blend. The company provides clinical data, ratings, scientific literature in support of the nutrients provided so that a person has complete understanding about the ingredient at hand.
There are also detailed summaries provided in relation to each potential blend so that a person is fully aware of the effects of the supplement being created.
Share:
Once a supplement has been created, Scoop gives users the power to display and advertise the blend that has been produced by the user. Newer products are given ‘feature preference’ on the official Scoop webpage, so that the product has enhanced market visibility, commercial reach and mass appeal.
Monetization:
Once the blend has been released to the public, users then have the potential to make good money through revenues earned via individual sales of their supplement.
All in all, Scoop essentially provides users with ‘ the highest quality ingredients, combines them precisely in clinical portions, and then gives an individual the option to create their own customized label for the product’.
Key Features of Scoop
(i) Templates Provided:
Users don't have to start creating their specialized blends from scratch. Scoop provides individuals with templates that cover essential ingredient profiles which might be suitable for particular athletes like footballers, basketballers etc.
(ii) Flavour Options:
To mix things up, Scoop gives people the power to infuse their supplements with various highly enticing flavors such as Watermelon, Fruit Punch etc.
(iii) Many Available Ingredients:
As mentioned earlier, there are over 15 different potent nutrients to choose from. These include compounds like Arginine, Beta Alanine, BCAA’s, Creatine Monohydrate, Glutamine, Leucine etc.
Each of these ingredients have been provided based upon their effectiveness and their ability to provide tangible results in terms of metabolic enhancement, increased muscle development capacity, decreased mental dullness, enhanced cognitive support, sustained energy release etc.
(iv) Pricing Options:
After product customisation, users can then choose to set the price of their supplement. This can be based upon market research or upon the concentration of key ingredients included.
(v) Rating System:
There is a full fledged rating system that users can make use of. The system has been designed to improve product quality by allowing people to leave feedback and comments about their created supplement.
This subsequently results in more growth not only in terms of compositional quality content, but also gives users an opportunity to learn more about branding and marketing.
About the Company
Scoop is the brainchild of Ben Lowry who is an ex Navy veteran. Due to his years of military service, he has been involved with different companies in various leadership roles. However, his underlying passion for being a ‘high calibre nutritionist’ is what has always stuck by him.
In March 2017, Ben got together with Dan Rogers and Rob Pohlman (two leading computer programming experts) and propounded his idea of customizable workout supplements. In just a matter of months his dream became a reality, and by August 2017, Scoop intends to go fully public.
Scoop Pricing and Availability
While there are cheaper pledge options varying between $1-$15, these are basically more like support donations. In order to create a customisable product, a minimum pledge of $35 has to be made. This sum allows users to create a 15 serving blend. Additionally, higher pledge options of $40 or more are also available.
All of the payments can be done on Scoop’s official Kickstarter page, and transactions can be done using many tangible means like PayPal, MasterCard and Visa.
