What is Noom Coach?

Noom Coach is a mobile application that promotes long-term weight loss by helping users build healthy, sustainable lifestyle habits.

Upon signup, a user enters their gender, age, height, current weight, goal weight, and desired weight loss speed. In turn, they receive a personalized calorie budget to help them reach their goal over time. Since Noom offers a wide variety of tools to develop healthy habits, some users use the app for it's tracking features, while others use the app to reach their weight loss goals.

In the app, all users have access to weight monitoring, food logging, activity tracking, and step counting features to help increase their awareness of their current habits, make healthier changes each day, and monitor their progress over time.

The largest mobile data study published last month in Scientific reviews showed successful weight loss and maintenance of 78% of users over a 9-month period. In addition, 23% of the population lost over 10% of their bodyweight, and the prevalence of obesity decreased by nearly 30%.

What is Noom's Healthy Weight course?

To maximize the usefulness of Noom Coach, users have the option to participate in a 16-week Healthy Weight course that helps users develop long-term, sustainable, healthy habits and lose weight for good! Noom Coach embraces the “it's not a diet, it's a lifestyle” mentality. It is not a quick fix diet but a program that helps people make small, sustainable changes every day to pursue their long-term health and weight loss goals.

Each participant has access to a dedicated, personal health coach and a supportive group peers to unlock the guidance, encouragement, and motivation they need to make a lasting change in their health. Each participants also receives daily fun, easy-to-read articles and interactive challenges to help them develop the knowledge and skills they need to reach their health and weight loss goals.

Participants establish short-term and long-term goals, and with the guidance of their dedicated health coach, they create action plans to make their goals a reality. Participants learn how to overcome common weight loss struggles like eating in social situations or emotional eating. They also practice identify their biggest challenges and find ways to overcome them by helpful tools like stress-reduction strategies or mindfulness techniques that they learn over the course of their journey.

Based on their past experience, expectations from a coach, and personal goals, we match participants with the health coach that can best meet their needs!

Noom Features:

Easy Food Logging and Food Database:

Noom Coach has the most reliable and extensive food database with over 3.7 million food pair options., The food database includes a large number of brand names, cultural foods, and meals from over 850 restaurants and chains. Users can also search for over 200,000 food items by simply scanning the barcode. To make the logging process as seamless as possible, Noom provides a number of portion sizes to choose from. From grams and ounces to handfuls or bowls. They also include a handy visual guide in-app with intuitive units like a list or a deck of cards to help users understand how much they're eating and log food more accurately. Users can save their favorite meals, create custom dishes, and based on foods logged, the app can predict what users are likely to log next, making the process even more straightforward.

Traffic Light Food System:

Noom's unique and proprietary “color system” guides and gives users feedback on their food choices to identify simple ways to improve their diet each day! Noom uses volumetrics as the

basis of categorizing foods, then also factors in the concentration of healthy and unhealthy nutrients in the foods. “Green foods” (including non-starchy vegetables and fruits) are the least calorie-dense and contain the highest concentration of healthy nutrients, and should make up the bulk of your diet. “Red foods” (including packaged foods and dessert dishes) are the most calorie-desnse and contain the lowest concentration of healthy nutrients, and should be eaten in small quantities. Yellow foods are somewhere in the middle. The color system is a great way to make users more aware of the foods they are eating, and help them understand which foods they should be eating more or less of to reach their goals. .. Users in the Healthy Weight course have an added layer of guidance and accountability as their personal coach will be able to see what foods they log and help them identify ways to improve.

Activity Logging

Noom allows users to log their exercise and track their calorie burn. The app also has a built-in pedometer that allows them to see how active they are throughout the day.

Noom can also sync with a wide range of wearables including Fitbit, Jawbone, Garmin, and many more, so to keep track of users' activity hands free! For the extra health conscious, the app also allows users to monitor their blood pressure and/or blood glucose.

Groups (Healthy Weight Course)

Users in Noom’s Healthy Weight course are all assigned to a virtual support group that for support, encouragement, and added accountability as they work towards their goals. The groups serve as a great place to share motivation or healthy meal ideas, discuss obstacles and successes in users' weight loss journey, and brainstorm ideas to overcome setbacks or conquer challenges.

Personal Coaching(Healthy Weight Course)

Healthy Weight course users are matched with a knowledgeable health coach who will work with them to help them overcome obstacles and reach their goals. Noom health coaches have a wide variety of backgrounds including registered dietitians, personal trainers, and psychologists. Each week of the course covers a different topic related to weight loss and health such as nutrition, stress management, break and building habits, or overcoming a plateau.

Noom coaches also send personalized challenges to their users to make sure the material they are learning is being applied to their daily life. The goal of human coaching is to add an extra element of support, guidance, and accountability — someone who can facilitate a difficult journey. A coach can help users identify challenges and come up with actionable plans to help them change their habits and reach their goals.

How To Download Noom

The Noom Coach is available to download here— for free!

In the app, you have the option to purchase the Healthy Weight course.

How Does Noom Coaching Work?

Noom’s coaches are trained using a process approved by the National Consortium for Credentialing Health and Wellness Coaches (NCCHWC) to make sure that each coach is qualified to deliver the Healthy Weight program. Ranging from registered dietitians, nutritionists, and psychology experts, Noom coaches use the data input from each user to help them solve the root issues hindering their weight loss by providing guidance and accountability.

The users will have unlimited access to their personal coach throughout the journey so they can give you motivation and guidance when needed.

You can learn more about how Noom works here.

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