Since the launch of CarrotLines Powered by Tommy Europe, there was overwhelming amount of feedback from consumers via Twitter, social media posts, and emails saying how much the CarrotLines app was making their lives easier, one scan at a time.
As a result, The Food Wiki was launched. It’s a mobile, online social search engine and community that can be accessed from anywhere, on any device. Essentially a community site where today’s most informed eaters can get in depth product information and connect with food brands across Canada.
The Food Wiki is the only Canadian site of its kind; it lists over 2,000 brands and 40,000 products. All of this makes it the largest public source of food product information for Canadian consumers.
Is Food Product Knowledge Relevant To Consumers?
50% of consumers check food product information on their smartphones before making a decision to buy. The Food Wiki allows the consumer to search and browse for foods and brands by attributes and keywords. Products feature a full nutritional breakdown, product attributes, certifications, potential allergens and country of origin information. The Food Wiki gives the consumer an opportunity to connect with the brand and manufacturer via websites and social media; discover related products, store locations recipes, and to order online (when available).
The Food Wiki information combined with social sharing keeps the content current and relevant while increasing consumer confidence about which food products are best for them. There is no need to sign up for the main features of the site, however joining the The Food Wiki community allows consumers to access social networking, sharing, plus exclusive content, deals, and special offers from The Food Wiki partners.
Consumer Contributions to the Food Wiki
Consumers can contribute to the The Food Wiki community by helping others make better informed choices, all by relying on brand information, and consumer experience. Consumers can share their experiences on taste, what was liked most, and if it would be a regular purchase. All a great chance to be a part of a healthy community, to discover, and to review what’s great, and what’s not so great in the kitchen.
The Food Wiki also allows food companies to communicate directly with food savvy consumers by educating customers about their full product lines, enticing customers with the latest additions and initiatives, providing up to date product information and incentives for customers as they shop, and telling customers how they can be reached.
The easy to use drop down menu provides easy access to the following options for easier access to information; each heading provides a list of products that fall under the chosen category:
- All natural
- Dairy free
- Gluten free
- Kosher
- Made in Canada
- Non GMO
- Organic
- Peanut free
- Vegan
- Vegetarian
- Other
The Food Wiki can be found online, on Facebook, Twitter, and YouTube.
Customer And Retail Reviews:
“Being able to provide detailed nutritional information to both retailers and consumers at the push of a button is a great benefit”
Scott Miller, Brand Manager, Hensells Food Canada
“The value of the CarrotLines application will help the consumer be a more efficient and healthier shopper”
Michelle Lam, Marketing Manager, Greens Organic and Natural Market
Food Wiki Summary
Overall, the Food Wiki website is ideal for companies to reach their consumers at their fingertips, providing relevant food information and knowledge they are already looking for. To some degree, it also provides a platform for the ability to be interactive with consumers, develop consumer profiles and be in the know of what consumers, Canadian ones in this case, are looking for – and what matters most.
