Bai Brands is a company that produces many different flavors of “water.” The company recently signed a deal with Justin Timberlake to make him the face of their latest campaign and their chief flavor officer.
What is Bai Brands?
Finding a way to keep healthy in the midst of fast food companies and junk food is no easy task. However, for many people, the biggest vice is soda.
The food and drink industry has managed to make soda one of the cheapest options for consumers, which is why so many people gravitate towards drinking it during meals and at restaurants.
You may be surprised to learn that there’s another option, which is just as satisfying, called Bai.
Bai Brands is a company that creates delicious flavors waters, but without the calories you find in other brands.
Even Gatorade and Vitamin Water have a high number of calories, which makes them almost as bad as soda.
In an interesting turn of events, Bai has managed to become a threat to the revenue of the two major soda brands, which is demonstrated by the plunge of soda sales in the last ten years.
The healthy features of Bai have attracted the attention of one of their biggest fans – Justin Timberlake.
Justin Timberlake’s Role with Bai Brands
After meeting with the company, Bai has recently signed a contract with Justin Timberlake to become an investor, the chief flavor officer, and the face of their campaign next year.
The campaign is expected to be valued at $100 million, and Timberlake will play a major role. A representative from the company stated that Timberlake will be involved in every step of the process.
His tasks ranging from flavor innovation to launching and marketing the new products the company creates with him.
The Success of Bai Brands, Thus Far
Bai Brands originated in 2009, and it started in Princeton, New Jersey. While they haven’t had many major campaigns in the past, they have managed to reach $120 million in sales in 2015.
In fact, they are on their way to hit $300 million in sales this year, which is more than double the sales of the last year.
With the addition of Justin Timberlake on their team this year, their popularity amongst consumers should rise exponentially.
Products from Bai Brands
At this time, there are five different types of water beverages that Bai offers to consumers – Bai, Bubbles, Antiwater, Cocofusions, and Supertea.
Each one offers different levels of nutrients that help you to stay hydrated and healthy every day.
Read on below to find out more about the different drinks.
Bai®
The Bai line of products started with simple drinks that features a “secret superfruit,” which has a high level of antioxidants.
These drinks get their sugary taste from stevia leaf extract, rather than from refined sugar. These drinks have five calories in each serving, which means you don’t have to worry about adding inches to your waistline.
Choose one of the bold flavors from below:
- Brasilia Blueberry
- Congo Apple Pear
- Costa Rica Clementine
- Ipanema Pomegranate
- Kula Watermelon
- Limu Lemon
- Malawi Mango
- Panama Peach
- São Paulo Strawberry Lemon
- Sumatra Dragonfruit
Bubbles™
Bubbles is a delicious line of water beverages that is carbonated, giving you all the fizz of your favorite soda, but without the calories and sugar.
You can choose from plenty of different flavors, helping to appease your taste buds and your senses.
Choose from:
- Bogotá Blackberry Lime
- Bolivia Black Cherry
- Gimbi Pink Grapefruit
- Guatemala Guava
- Indonesia Apple Pear
- Jamaica Blood Orange
- Lambari Watermelon Lime
- Peru Pineapple
- Sulawesi Limón
- Waikiki Coconut
Antiwater™
Antiwater is a purified water beverage, but features a high level of antioxidants.
However, this drink is not flavored at all. You will simply find a delicious drink of water, which also features electrolytes to maintain your hydration levels in a safe way. You can choose from a 24.8-ounce or 18-ounce bottle.
Cocofusions™
Cocofusions use the water from coconuts to create a rich concoction of flavors. At just five calories in every serving, you can experience delicious fruits that offer a high level of antioxidants.
Choose from:
- Andes Coconut Lime
- Maui Coconut Raspberry
- Molokai Coconut
- Puna Coconut Pineapple
Supertea™
The Supertea recipes feature high-quality flavors that are rich with antioxidants. The teas are brewed and chilled, and feature no artificial sweeteners.
All the sweetness comes from the fruit flavors featured in the variations of this tea. With only five calories in every serving, this drink is a great way to feel refreshed and relaxed.
Choose from:
- Nariño Peach Tea
- Paraguay Passionfruit Tea
- Rio Raspberry Tea
- Tanzania Lemonade Tea
Where to Buy Bai Brands Products
At under $25 for any 12-pack of these drinks, you will be pleased to know that the drinks are incredibly easy to include in your home.
You are able to order the drinks to be delivered to your home, directly from the website. However, if you don’t want to wait, you have the option of checking the store locator to find out the closest retailer to you.
You will discover that almost every major retailer carries these drinks for you to purchase.
Contacting Bai Brands
Whether you want more information about the flavors available with Bai, or you want to know about the partnership with Justin Timberlake, you can contact the customer service team.
They can be reached by filling in the online form, or by calling the company directly.
To reach the phone-based customer service team, you can call (855) 411-4BAI. There are no listed hours of operation at this time.
Bai Brands Review Summary
Bai Brands and Justin Timberlake together have the potential to make large strides in the flavored water division of the industry.
With so many people gravitating towards maintaining a healthier lifestyle, competing drink companies may have a worthy opponent.
Even though Coke and Pepsi both had sales in the billions for several years now, the partnership between Timberlake and Bai could make a large dent in their projected revenue next year.
