Health drinks and shakes come and go with the rise and fall of the sun.
Each day, new supplemental vitamins are pushed into new kinds of drinks, their medicinal benefits serving as a major selling point to a new breed of health-conscious consumers whose primary concerns don’t always stop at the tastiness of their drink.
Instead, this new brand of buyers seek within their drink a special property, restorative in nature, that can energize their lives and fix what ails them.
Naturally, the profitability of the industry lends the market to over saturation.
Companies both small and large attempt to garner for themselves some of the opportunity allotted by a capitalist market and willing buyers by putting forth their own brands of fruit juice poised to capitalize on the desires of consumers and the needs of a vastly profitable and constantly growing market.
Unfortunately, not all producers live up to the hype they create for their company and product. Specifically, many fruit juices end up falling short in a key area like healthiness or taste, leaving buyers with a sometimes literal sour taste in their mouth.
In the search of such profit, one company has begun to make a significant name for itself in several essential markets.
What Is Zola?
Zola is a company that produces a variety of different fruit and vegetable juices which they claim can be essential to the daily health and rejuvenation routines of consumers all over the world.
Rolling out an extensive cross-country marketing campaign to sell more of their product in a variety of online and brick and mortar stores, Zola is making a move on what could be a significant portion of the fruit juice market.
Zola Products
Crack The Coconut
Zola Coconut Water supports hydration and contains essential electrolytes including potassium, calcium, phosphorus, and magnesium. Zola Coconut Water is gluten free, non GMO and BPA free.
Itty Bitty Berry
Zola Açaí is organically grown and is 100% vegan. Zola Açaí contains zero cholesterol, preservatives, gluten, dairy, GMO or BPA.
Chocolates Rediscovered
Tropical fruit covered in dark chocolate. From the experts in exotic fruit, Dark Chocolate Covered Fruit is Organic and makes for guilt-free indulgence.
Zola Summary
With a heavy emphasis placed on their drinks’ restorative and health-related potential, Zola is attempting to capitalize on the increasingly vast and significant market of consumers who want something new with their daily routine.
For the most part, consumer reviews and customer testimonials on a variety of Zola products suggests that, at least for this small company, some of the more grandiose arguments regarding health and wellness are at least somewhat justified.
