The Ordinary Serum Foundations is a light to medium coverage formulation. The pigment suspension system contains a combination of vitamins, retinoids, direct acids, hydrators, and oils, offering a natural finish. The lightweight foundation is available in 21 different shades, divided into nine different depths.
The Ordinary Serum Foundation offers different tone options for cool, neutral, or warm skin tones. Cruelty-free, the formula is free of harmful ingredients such as parabens, sulfates, and animal by-products.
About the Ordinary Serum Foundations
The Ordinary Serum Foundations is manufactured by the DECIEM brand, The Ordinary. Focused on advanced functional beauty, The Ordinary is an evolving collection of innovative skincare products dedicated to raising pricing and communication integrity within the skincare industry. The company creates familiar, effective, and advanced clinical technologies by developing clinical formulations with integrity.
The Ordinary is pioneering innovation in skincare. To ensure the company’s standards of quality, all of The Ordinary formulations are made by the in-house team of biochemists and materials-chemists.
The Ordinary Serum Foundation features a very low viscosity to maintain its lightweight feel. Dispensed from the supplied pump or an optional glass dropper, the pigments used in the formula are created to provide a rich, highly-saturated effect. The pigments are suspended in a proprietary spreadable system that allow the colors to look natural on the skin.
Penetrating the outer layer of skin, the formula increases wear ability and prevents the foundation from collecting within fine lines. The semi-matte finish is designed to be compatible with most primers. For optimum results, users should pair The Ordinary Serum Foundation with primers made by The Ordinary.
For customers in the European Union, the Serum Foundations contain SPF15. Without the use of chemical sunscreens, this protection is derived from titanium dioxide. Eliminating the use of chemical agents, nanoparticles are not used to protect the skin from harmful UV rays. Unique to this particular foundation, it allows the formula to remain lightweight and natural.
As with most forms of liquid foundation, users should gently shake The Ordinary Serum Foundation container before application. Using a small amount, the foundation can be dispensed into the palm or back of the hand. Simply smooth and blend the product throughout the face. For even coverage, the method of application should start outward from the midpoint of the face.
How the Ordinary Serum Foundation Works
As mentioned previously, each foundation formulation is available in 21 shades. The shades are divides into three categories: 1-fair to light tones, 2-medium tones, and 3-dark tones. The different categories are then classified further by a second digit. Ranging from 0 to 3, these numbers indicate the depth within each category.
To match undertones, The Ordinary Serum Foundation assigns different letters to the shade code. The undertones are identified as the following: P-(Pink), R-(Red), N-(Neutral tone), and Y-(Yellow). Each shade offers a descriptive name for easy identification.
For example, 1.2P would be considered a light shade with pink undertones. For darker shades, 3.0Y would be identified as Medium Dark with Yellow Undertones. To find a perfect match, customers should explore The Ordinary Foundation Shade Guide that details all shade options.
The innovative suspension system found in the formulations allows shades to look natural on diverse skin tones. The company states that three shades or more will suit most skin tones. For a superior color match, the shades can also be mixed during application.
In addition to the undertone classifications, three of The Ordinary Serum Foundation shades also feature an additional letter at the end. The letter S indicates silver highlights and G indicates gold highlights. These natural-looking shades disperse exceptionally fine particles of metallic effect pigments.
Bringing luminosity to the face, when added highlight, these shades bring attention to the high points of the face. In the future, The Ordinary will introduce individual highlighters and enhancers.
Purchasing the The Ordinary Serum Foundations
The The Ordinary Serum Foundations is available for purchase on the company website (www.TheOrdinary.com). Each bottle contains 30mL and costs $6.
