Hangovers cost the US population more than $200 billion dollars in lost productivity every year. Apart from the measurable financial impact, the day after the night before can have an extremely detrimental effect on your overall health. The average American drinks roughly 800 standard drinks every year, which amounts to over 122 billion drinks over the entire population annually.
The impact of hangovers only gets worse with age. Individuals between the ages of 20 and 40 experience twice as many hangovers despite drinking less than younger individuals, while those beyond the age of 40 experience three times as many hangovers as their younger drinking buddies. Characterized by dehydration, headaches, malaise, loss of appetite, vertigo, and fatigue, hangovers are the unwelcome consequence of enjoying a few too many drinks.
There are many folk remedies for curing a hangover. From the traditional “hair of the dog” method that involves continuing drinking- usually a bloody mary- to a strong cup of coffee, or even cucumber juice and heavy bread, many different cultures around the world have unique and generally ineffective “methods” for curing the dreaded symptoms of a hangover.
A new Indiegogo campaign, however, is promising to deliver a scientifically formulated, clinically proven hangover cure that reverses the chemical imbalances that occur in the body during a hangover. SunUp is a new morning after beverage developed by a team of Yale University seniors that promises to deliver fast and effective relief from hangovers.
In this article, we’ll take a look at the SunUp Hangover Cure solution and examine the science behind how it works to help you decide whether this unique crowdfunding campaign is worth backing.
What is SunUp Hangover Cure?
SunUp Hangover Cure is a revolutionary new hangover treatment that has been developed by two Yale University seniors- Maggie Morse, and Liam McClintock. Backed by John Friedman, a healthcare venture capital CEO, and Andrew Young, an MIT graduate and entrepreneur, the SunUp team have joined forces to create what they claim is the most effective hangover cure ever developed.
The concept for SunUp originates in founder Liam McClintock’s passion for sports nutrition and supplementation. As a senior D1 athlete, McClintock is no stranger to using healthy, natural supplements to increase physical performance and function. The idea for SunUp was born when McClintock began experimenting with nutritional science based techniques for managing the inevitable hangovers that occur during the college years.
Partnering up with Maggie Morse, a Molecular, Cellular and Developmental Biology Major, McClintock set out to create a supplement based in clinical science that is able to address the nutritional imbalances caused by hangovers to deliver fast and effective relief.
The end result is a complex formula of amino acids, vitamins, herbal extracts, and minerals that work in harmony with the body to replenish depleted resources and address the four primary causes of a hangover.
How SunUp Hangover Cure Works
SunUp is formulated to reverse the four root causes of hangovers. Most hangover cures that are commonly available on the market today rely upon analgesic or sedative agents that help users rest after a big night, instead of addressing the chemical imbalances that cause the negative sensation of a hangover.
To understand how SunUp works, it’s necessary to first take a quick look at the science behind hangovers, and how they occur. When alcohol is consumed, four separate chemical process occur as the body breaks down the chemical structure of alcohol.
Alcohol consumption firstly causes the build up of a toxic chemical called acetaldehyde. This chemical is created by the breakdown of ethanol, which is 30 times more toxic than ethanol. This compound is highly reactive, and binds to essential compounds, causing a runaway oxidative stress cascade that wreaks havoc on the body.
Secondly, the consumption of alcohol interferes with key neurotransmitters in the brain. One of the neurotransmitter systems alcohol interferes with is the glutamine pathway, resulting in increased glutamine production levels. Once all of the alcohol in the body has been processed, usually after sleeping off a big night, increased and extremely imbalanced glutamine levels cause tremors, anxiety, fatigue, and high blood pressure.
Thirdly, alcohol has a deleterious effect on the immune system. The immune system of the body identifies the compounds that are generated during the breakdown of alcohol as a threat, and attempts to drive them out of the body by generating cytokines, which causes an inflammatory response. Cytokines cause the aches, pains, and cognitive impairment symptoms that are associated with hangovers.
Lastly, alcohol strips the body of essential vitamins, nutrients, and electrolytes. Most of the vitamins that are lost during drinking sessions leave the body through increased urinary frequency. Excessive drinking also causes the depletion of key antioxidants that the body would otherwise use to mitigate the oxidative stress caused by alcohol consumption, further exacerbating hangover symptoms.
The SunUp Hangover Cure Formula
The SunUp formula is able to address the four primary causes of hangover symptoms with a number of unique ingredients. Sulforaphane, an extract of broccoli, induces the secretion of an enzyme in the body that neutralizes acetaldehyde by increasing the levels of glutathione in the body, a powerful amino acid antioxidant.
The glutamine levels of the body are balanced by the inclusion of a dipeptide molecule that contains two amino acids- both alanine and glutamine. This ingredient, L-alanylglutamine, rebalances glutamine stores to minimize the imbalance caused by a hangover. The excessive cytokine production induced by hangovers is counteracted by the inclusion of mung bean extract and epigallocatechin gallate, two potent anti-inflammatory agents.
Lastly, an electrolyte and vitamin blend helps to replenish lost resources and nutrients, as well as promoting healthier sleep and speeding up the removal of free radicals from the body.
SunUp Hangover Cure Verdict
The SunUp Hangover Cure is backed by a huge amount of peer-reviewed clinical science and is arguably the most effective hangover treatment on the market. SunUp is currently available for preorder via the Indiegogo crowdfunding page, and is expected to ship in April 2017, after which point it will be commercially available. If you’re looking for the ultimate hangover cure, SunUp is the best option available.
