Laundry detergent maker Persil ProClean is in headlines this past week for its upcoming Super Bowl commercial. Why are we telling you about a laundry detergent’s commercials? Find out today.
What Is Persil ProClean?
Persil ProClean became well-known last year when the company launched its Super Bowl 50 commercial. In 2017, Persil ProClean plans to repeat its performance and return to the Super Bowl.
“Last year's appearance in Super Bowl 50 was instrumental in getting the Persil name recognized across the country,” Janell Holas, VP-marketing, Persil, said in a statement.
“We are excited to leverage our new commercial this year, giving our North American consumers yet another reason to switch to Persil ProClean — because we know once they try it, they'll love it!”
Persil ProClean has teamed up with TBWA, a Henkel Global Partner, to develop their 2017 Super Bowl commercial. The commercial will air during the most-watched television event in the United States.
This year’s commercial also involves “The Professional”, Persil ProClean “beloved” stain-fighting superhero, who will broadcast a message to over 100 million viewers.
Persil ProClean 2016 Super Bowl Commercial
In 2016, Persil ProClean generated social media chatter with its quick, 15-second advertising slot called “America’s #1 Rated”.
In that commercial, which you can view on YouTube here, a man in a white tuxedo is standing between two washing machines while explaining that a “leading consumer testing publication recently tested the top laundry detergents”.
Persil ProClean, the man explains, “Didn’t only beat Tide, it beat every single detergent tested”. Viewers are asked to switch to Persil ProClean, “the #1 rated detergent in America”.
Persil ProClean also launched its hashtag campaign #GameDayStains.
Persil ProClean Products And Availablility
Persil ProClean is one of the world’s most popular brands of laundry detergent. However, within the United States, it was unknown by most people prior to Super Bowl 50.
That’s because Persil ProClean wasn’t even available to US consumers until 2015. However, the detergent has been widely available and popular outside the United States for over a century, and has a strong market share in 60 countries around the world.
Yahoo Finance reports that Persil ProClean was rated the #1 laundry detergent in the U.S. by a leading consumer testing publication the same year the detergent launched in the United States (just like the company mentioned in their 2016 Super Bowl commercial).
The testing group specifically praised the detergent’s stain-fighting, whitening, and freshness.
Persil ProClean Super Bowl Summary
There are multiple Persil ProClean products available, including Power-Liquid, Power-Pearls, and Power-Caps.
The products can be found in stores across America. The official Persil ProClean website also has a store finder you can use to find a retailer near you.
Watch for Persil ProClean’s commercial during this year’s 2017 Super Bowl!
