Finding the right skincare products is a troublesome process, not only because it’s different to find brands that suit your skincare needs, but also because many brands falsely advertise as “all-natural” and “organic” when they likely are not.
If you’re tired of falling into the trap of using products that do not comport with your needs and expectations, then you may want to consider products that have received certification from independent third parties.
One independent third party certification service that has received positive feedback and respect in the industry is NATRUE – True Friends of Natural and Organic Cosmetics Certification.
This certification service ensures that you can feel confident and pleased with your skincare and beauty product decisions.
What is NATRUE?
NATRUE is an all-natural and organic products certification service based in Brussels, Belgium.
The company acts as a third-party service to ensure that the products it certifies are reviewed by an independent and non-interested service.
The organization was founded in 2007 and since, it has maintained its quality standards and integrity during its certification process.
Therefore, when you look for products with this certification, you can feel confident that your needs are being met and that you are making a solid decision.
What Does a NATRUE Label Mean?
The only way to determine if a label and certification company meet your needs is to know what the certification means.
As the brand explains, its label is a straightforward symbol that lets you know that the product you are looking at has been assessed and approved in a number of areas, such as natural and organic qualities.
To date, the organization has certified thousands of products and brands that are currently on the market and it is currently going through the process of certifying many more. When you see the NATRUE label on the product that you are interested in, you’ll know that you’re making a solid choice.
10 Years of History
Not every product certification program receives media attention – or any positive attention, at that. NATRUE is different from most other services, Recently, the organization received positive media attention for its long-standing presence in the beauty and cosmetics industry.
It’s history and presence on the market is a testament to the brand’s ability to evolve with consumer needs and standards. To celebrate, NATRUE rented out a large space and invited all of its certified products to show off their items.
The event garnered over 230 of the organization’s certified products from over 30 countries. With this level of attention and success, you can be confident when you use NATRUE for your own product assessment needs before you buy.
The NATRUE Certification Process
The certification process by NATRUE isn’t easy and it can be lengthy as well. As the brand explains, the certification process is not only performed by its own professionals, but also by an independent scientific committee that reviews every and each ingredient in a formula.
If the product uses an ingredient that is not on the approved list or if the ingredients do not meet minimum and maximum thresholds, then the product does not pass unless its formula is changed to meet the brand’s standards.
Once it is determined that the products meet the scientific committee’s criteria, the products are then assessed by NATRUE. The NATRUE criteria are just as stringent and it entails a two phase process. There are two lengthy phases to certification.
The first phase features a formulation for ingredients and the second phase includes an on-site audit of ingredients. The organization’s certification employees go through a licensing renewal to ensure that they are working up to par.
The Brand’ Activities
There are many different activities that the brand performs during the certification process. Here is an overview of the various tasks that the organization performs so that you know what to expect:
- Advocacy
It is great relying upon a certification service that does a stellar job during certification, but it is even better to opt for one that actually advocates for quality standards.
The good news is that in this case, NATRUE also advocates for the position that it takes on organic and natural process.
By advocating, the organization is pushing for change in the beauty and skincare industry so that you are able to find products that suit your needs and expectations.
- Label
In addition to advocacy, the organization works hard on changing the labeling as well. The organization is pushing for better labeling standards to ensure that you receive products that are easy to understand and that are clearly designated as natural, organic, and the like.
With the better labeling standards, you’ll be able to receive products that you can proudly add to your lifestyle and without issue.
- Research
The final activity that the organization performs is research. Even though the organization’s certified brands do their own research, the organization still finds its useful and effective to continue growing, improving, and verifying that its certification process is using the latest standards.
As you can tell, NATRUE is dedicated to ensuring that you get what you expect when you purchase products.
The organization’s certification process is constantly improving, evolving, and growing to reflect updates and changes in the beauty industry.
With that, when you choose NATRUE certification, you can feel confident that you’re making the right decision.
To Learn More About NATRUE
If you are interested in learning more about NATRUE’s certification process or if you would like to get your own brand and its product’s certification, then you can do so through the brand’s website.
There is a contact tab on the site that gives you the guidance that you need to contact the brand and to get started.
NATRUE Review Summary
Overall, NATRUE’s certification process is a great way to verify that you’re making the right decision regarding the products that you buy.
The certification alerts you that you are making the right decision for your beauty needs. To learn more, visit the brand’s website today.
