Coconut water has been identified as one of the most potent sources of bodily hydration. Infact in a more technical sense, over 70% of a coconuts body holds a potential to optimise the cellular aqueous content of an average human's body. In terms of its usage, coconut water has been a staple beverage of people living in many tropical countries.
For example, communities in Cuba, Ecuador, South India, Thailand, Sri Lanka often use this refreshing drink as part of their daily meal structure. This is because when compared to regular water, coconut water is infused with rich electrolytes which prevent the loss of essential minerals and vitamins through our bodily sweat.
About JAX Coco
The origins of JAX can be traced back to a time when co-founder and entrepreneur, Jane Gottschalk, was driven to formulate a ‘coconut based health beverage’ because she was unable to find packaged coconut water in Hong Kong (the place where she was residing at the time).
To make this dream come true, she along with four other ‘coconut water devotees’, each with the letters J, A or X in their name, took matters into their own hands. After substantial market research, they saw that there was a gaping hole in the market for ‘a premium, stylish brand of coconut water’.
Thus, Jax Coco was launched in Hong Kong and London in the year 2012. The aim of this product was to bring together the best coconut water that not only delivered on taste, but also featured a chic, minimalist design.
Over the years, the popularity of Jax Coco has spread steadily and today, the drink is widely available in fine establishments around the world.
Why JAX Coco?
A common question that is bound to arise in the minds of many people is, “Why should i choose JAX when there are so many other options in the market?”
The simple answer is, Jax Coco sources premium coconut water that has been harvested from the volcanic regions of the Philippines. Apart from its high purity, each bottle features packaging that is chic, and attractive in its overall appearance.
Also, unlike other coconut water brands which deliver their product in plastic bottles, Jax comes in stylish glass bottles which are fully recyclable and environment friendly. In terms of the styling and branding, the design work has been done by renowned fashionista Alasdhair Willis (who has been associated closely with the likes of Stella McCartney).
Lastly, Jax is suitable for consumption at any given point during the day or night. During the day, it can be used to ward of the blistering effects of the sun (hence acting as a perfect natural hydration agent) and during the night, Jax Coco is the ultimate complement to the users favourite cocktails.
Since, the taste of the water is naturally sweet and non intrusive, it perfectly enhances the quality and texture of any alcohol it is mixed with.
JAX Coco Product Range
(i) JAX Ginger & Lemon Sparkling Water: This naturally sourced coconut water concoction contains within it a splash of 100% natural ginger and lemon juice. The solution has been gently carbonated so as to provide a nice warm fizz in the user's stomach. The variant can also be thought of as the ultimate ‘healthy alternative’ to soft drinks which are loaded with sugars and artificial sweeteners.
According to the manufacturer, the taste profile can be described as ‘medium intensity ginger flavour balanced by 96% coconut water and bright acidity from the lemon.’
(ii) JAX Pure: as the name implies, this solution contains a pure natural coconut extract that is derived from the pristine regions of the Philippines. Also, the water comes packed in clear, chic bottles which add to the overall visual appeal of the product. In terms of its taste profile, JAX Pure features ‘Toasted ripe coconut, roasted honey based notes with hints of caramel and earthy minerals. Overall it has a sweet, round taste.’
(iii) JAX Raspberry Sparkling: this unique blend contains a splash of 100% natural raspberry juice that has been gently carbonated so as to provide a highly dense, rich taste profile. Similarly, the raspberry in the solution is sweet but does not overpower the natural taste of the coconut.
JAX Coco Pricing and Availability
The easiest way to make a purchase is by checking with one's nearest retailer. For enquiries in regards to small or bulk purchases, users can contact company officials directly at [email protected].
