Estée Edit Review – Right For You?
Estée Edit is a makeup and skincare collection by Estée Lauder. This is our review.
What is Estée Edit?
Estée Edit is a collection of skincare and makeup products that has recently launched in Sephora stores and on Sephora.com. Much of the reason that the release of this product line has been emphasized is because Kendall Jenner, from the popular show Keeping Up with The Kardashians, has been added as the newest face of the company.
Estée Edit is the biggest effort that Estée Lauder and Sephora have made towards adapting to the styles of a younger generation. Most of Estée Lauder’s products have been advertised towards women in their 30s and older, so this change for Estée Lauder is a great way to introduce young women to the products that are available to them as well.
The name “Estée Edit” comes from the company’s blog.
How is Estée Edit Different?
Estée Edit is different from other product lines that Estée has developed because it is specifically designed for millennials. As of the scheduled date of launch, which was March 15th, 2016, the product line was scheduled to be sold in 320 Sephora stores in North America.
To help learn about the products and application, Estée Lauder has created a wide array of videos. These videos are mostly instructional, but there are also “aspirational” videos for consumers as well.
Designed for millennials
Estée Edit Products
Right now, Sephora.com has 26 products listed in the product line. The products include a powder that is designed to give you an airbrushed look, makeup to conceal your pores, a variety of different eye and lip cosmetics, and other products to give you a flawless and sophisticated look. The full product list includes:
- Flash Photo Powder ($32.00)
- Pore Vanishing Stick ($28.00)
- The Edgiest Kohl Shadowstick ($22.00)
- Flash Illuminator ($28.00)
- Mattified Lipstick ($22.00)
- The Edgiest Up & Out Double Mascara ($24.00)
- Beam Team Hydrate + Glow ($50.00)
- The Barest Lip Color ($22.00) (Six color options)
- The Edit Eyeshadow Palette ($48.00)
- Dissolve the Drama 2-in-1 Makeup Remover + Cleanser ($32.00)
- Late Night Eraser Brightening Eye Balm with Pink Peony ($42.00)
- The Blackest Liner ($22.00)
- The Barest Blush ($28.00) (Four color options)
- Lip Flip Shade Transformer ($22.00) (Two color options)
- Stress Relief Eye Mask ($40.00)
- Pink Peony Overnight Water Pack ($50.00)
- Skin Glowing Balm Makeup with Pink Peony ($36.00) (12 color options)
- The Barest Contour Lip Liner ($20.00) (Six color options)
- More Than Brows ($22.00) (Five color options)
- Flash Photo Gloss ($20.00)
- Hi Lo Stylo Contour + Highlight ($28.00) (Two color options)
- White Mud Exfoliating Scrub + Mask ($40.00)
- Metallishadow Crème + Powder ($25.00) (Three color options)
- Dissolve the Drama LongWear Makeup Remover Wipes ($15.00)
- Mega Chlorella Algae Cleansing Bar ($22.00)
- Rescue Balm for Face + Body ($50.00)
Most of the products with color options are bold and fierce, giving women everywhere the confidence to boldly try out new options that you may not have previously been able to find. There are also nude colors as well, which are formulated to enhance your skin as well.
Purchasing Information for Estée Edit
At this time, Estée Edit is exclusively available to purchase through Sephora and Sephora.com. The products can be ordered online. If you want to locate the nearest Sephora to you, you can check with the Estée Lauder website to determine where to go.
The Makers of Estée Edit: Estée Lauder
Estée Lauder is a major American company which sells skincare, makeup, fragrance and hair care products. The founder of the company is Estée Lauder, who passed away in 2004 at age 95. She started the company with a simple fragrance in 1953, and that one fragrance sold over 50,000 bottles.
Estée Lauder is one of the companies in the cosmetics industry that still performs tests on animals when necessary. For this reason, they are listed on PETA’s website, which is probably an effort to get animal rights activist to campaign for change.
For additional discounts, you can join the Estée E-List Loyalty Program. The program gives members an email with exclusive deals. You also accrue points that you can used for discounts on future purchases.
Contacting the Makers of Estée Edit
If you want to speak with a representative with Estée Lauder, you can contact them via phone at 1 (877) 311-3883. You can also choose to use a beauty consultant through the chat feature on the website.
Conclusion
This new collection by Estée Lauder is a great way to introduce a new generation to the infamous brand that has been around for decades. With these products, young women are able to try out products that are not just from the discount section of the supermarket; they are able to find their place in the sophisticated, corporate world that they are striving to be a part of.
