Amazon recently introduced a new feature called Wickedly Prime, a private label food brand featuring tasty snacks from around the world. Here’s our Wickedly Prime review.
What is Amazon Wickedly Prime?
Amazon Wickedly Prime is a series of private label foods from Amazon. The company launched Wickedly Prime in January 2017.
Here’s how Amazon describes Wickedly Prime:
“Our passion for seeking out the best flavors on earth has inspired us to put our twist on delicious with a line of distinctive food and beverages available for fast, convenient shipping across all Prime delivery services.”
The company has added new foods continuously over the past few months. Today, the Wickedly Prime family features collections of snack foods from all over the word.
Wickedly Prime is exclusively available to members of Amazon Prime. Wickedly Prime follows in the footsteps of other private label foods Amazon introduced last June, including the Happy Bella and Mama Bear brands.
Wickedly Prime Foods
Amazon Wickedly Prime’s most popular foods include all of the following categories and snacks:
As you can see, Wickedly Prime focuses on the snack food niche. They don’t sell complete meals – just unique snack items from around the world.
After ordering food through Wickedly Prime, you’ll receive a box with the iconic Amazon “smile”. Unlike previous Amazon private label initiatives, Wickedly Prime is fully branded by Amazon. Previously, Amazon shipped private label foods under vague names like AFS Brands LLC. Today, Wickedly Prime comes in boxes that say “Distributed by Amazon Fulfillment Services”.
Overall, the Wickedly Prime lineup is similar to the snack foods you might find at Trader Joe’s. Amazon is targeting the “foodie” crowd with its offerings. It’s for people who like to snack – but don’t want to pick up a bag of Doritos from a gas station.
That’s why you see products like the “Sweet ‘n’ Cheesy Popcorn Mix” on Wickedly Prime, for example, which is described as “a wicked medley of aged cheddar and sweet caramel popped corn”.
Other options include the Dry Roasted and Salted Soft Shell Almonds that are “California-grown and dusted with sea salt” as well as the Organic Blue Corn Tortilla Chips that are “made with stone ground corn and dusted with sea salt”.
There’s also teas and soups, like the Organic Herbal Tea made from Peach Papaya Green Rooibos or the Wickedly Prime Chicken Noodle Soup.
Amazon Wickedly Prime Pricing
Prices vary between Wickedly Prime products. Here are some of the prices available:
- Popcorn Mix: $4.99
- Soft Shell Almonds: $7.99
- Organic Blue Corn Tortilla Chips: $2.67
- Organic Yellow Corn Tortilla Chips: $2.19
- Sweet Potato Tortilla Chips: $3.99
- Chocolate Chip Cookies: $4.99 (14 cookies)
Like with many other Amazon products, you can subscribe and save to knock 15% off your purchase price.
With dozens of foods available, it can be difficult to decide how to eat them. That’s why Amazon has recipes listed on its Wickedly Prime page. Recipes range from Chicken Pad Thai Nachos to Pesto Cheesy Bread.
What Do Customers Say About Amazon Wickedly Prime?
Wickedly Prime has been well-received by the industry and by Amazon Prime subscribers alike. Many people appreciate the great flavors, diverse choices, and cheap price points. Here are some of the pros and cons from Amazon reviews on Wickedly Prime products:
Pros
- Delicious flavors
- Diverse range of products suitable for snacking, appetizers, or hosting friends
- Similar to snack foods you can find for higher prices at local neighborhood retailers and grocery stores
- There’s a wide range of great-tasting recipes
- Snacks emphasize clean, natural ingredients, including organic ingredients in many of the snack foods
- Foods come from a diverse range of cultures and cuisines around the world
Cons
- Only available to Prime members
Should You Buy Amazon Wickedly Prime Products?
Amazon’s Wickedly Prime is a lineup of well-reviewed snack foods, appetizers, and other dishes from around the world. The company’s products come with a reasonable price point, clean list of ingredients, and emphasis on the “foodie” market. The only drawback is that you have to be an Amazon Prime member to buy them.
If you’re already a Prime member, however, then the Wickedly Prime products may be worth a try – especially if you regularly pick up snack foods from the supermarket at a higher price.
