The supplement industry has grown significantly in recent years. Conservative estimates attribute nearly $122 billion to the supplement industry, and that number continues to grow. Companies all over the world are putting increased stock, research, and development into the development of cutting-edge supplements and vitamins—and consumers couldn’t be happier.
Joyfully taking up millions of supplement packages that offer to cure a multitude of common ailments, providing users with a calm sense of solvency and a consistently better quality of life. Needless to say, the supplement industry has been making waves in the vast markets of the United States, and all over the world.
Despite the significance of the market itself, many problems still persist for those consumers interested in the world of supplement health. Primarily, these problems stem from the distinct lack of regulation within the supplement industry.
One source postulates that somewhere near one-third of supplements and alternative medicines remain untested and unregulated by the Food and Drug Administration. As a result, some companies continue to produce deficient products with no opportunity for recourse on the part of angry consumers.
The problem, though prominent in several industries all over the world, is uniquely pervasive in the unregulated market of supplemental health.
Fueled by greed and unattached to the admiration of their customers, some companies take steps to embellish, stretch, and sometimes entirely fabricate the benefits of the supplemental products that they offer.
Though some class-action lawsuits against illegitimate research companies have yielded particularly hopeful legal results, the problem of a lack of transparency is still a major one within the supplement market.
As a result the lack of regulation, coupled with the notable oversaturation of the supplement market, many consumers have a difficult time navigating the maze of potential products and companies. In essence, it has become harder than ever for honest potential consumers to find an honest company that they can trust for the supplements they put into their bodies.
However, there still exist companies who offer honest interactions and healthy products.
Though consumers are becoming increasingly dissatisfied with the state of the supplement market, some niche markets have grown in the face of competition. One such market is supplemental protein.
The sports nutrition category of the supplement industry has grown in recent years, constituting over $4.6 billion in 2015 alone! Needless to say, consumers are infatuated with the idea of growing both their bodies and minds with a variety of protein-based supplements.
Startup companies all over the world are embracing the opportunity for profit, churning out new and innovative protein supplements to pander to an increasingly powerful and diverse user base.
What Is ALTUS Premier Nutrition?
In particular, Altus Premier Nutrition is one company making waves in their niche market. Offering a single product, the company has routed all of their resources into producing the most effective protein supplement they possibly can.
This guide aims to educate consumers on the reality behind some of the claims made by Altus Premier Nutrition.
Filtering fact from fiction to provide an objective analysis, this guide seeks to provide potential consumers with an objective resource from which to develop a legitimate opinion on a popular supplement producer.
ALTUS Premier Nutrition Objective
Oftentimes, the nature of a company can be relatively easily derived from the kinds of words used to further their message on their website. Companies will often include lengthy sections on their personal philosophies, ideas, and goals, giving consumers an in-depth look at the aspects of a company so essential to a potential user’s understanding of the company they are currently looking up.
In this respect, Altus Premier Nutrition follows the beaten path of many of the economic predecessors. For the most part, the company attempts to appeal to the subset of American consumers who are obsessed with sports and athletic development.
In particular, the company seeks to develop consumers who are interested in not only the message of self-improvement, but also in the product that the company has to offer.
One important distinction to be made in regards to Altus Premier Nutrition is that, unlike other larger players in the supplement market, they only have a single product to offer.
Appropriately named MAXXOUT, the supplement sold by Premier Nutrition Is supposed to be used as a pre-workout mix of protein which, if used correctly, can drastically magnify the gains experienced by an athletic individual. By offering only one product, Altus Premier is able to make an important claim.
By focusing all of their resources on a single product, Altus Premier Nutrition can viably claim that they offer a fully-researched and expertly developed product in large amounts.
Additionally, the presence of a great number of “brand ambassadors” speaks volumes for the ideas and long-term goals of Altus Premier Nutrition as a company and a producer of a unique product.
Their site, ideas, goals, and sponsors are all factors that contribute to the idea that Altus Premium Nutrition is a company with the goal of appealing to sports enthusiasts all over the world.
ALTUS Premier Nutrition Summary
Unfortunately, there doesn’t seem to be too many examples of independent reviews of Premier Nutrition’s sole product on sites other than their own. However, the reviews that users can access on the Premier Nutrition site are resoundingly positive.
It is true to say that consumers should not rely exclusively on the reviews of a product provided on the site of a company. Despite this initial trepidation, a few factors help to contribute to the viability of the reviews on the website.
Primarily, readers ought to note that the comments display vastly different dates, and each review on the product’s page is comprised of a different writing style than the one previous.
At any rate, the lack of substantive reviews outside of the site may be a viable problem for consumers—and with good reason. One thing to keep in mind, however, is that the company’s upbringing lends itself to the startup format.
If anything, the MAXXOUT workout enhancer by Altus Premier Nutrition may just be the next thing a consumer should try!
