There are many different types of eyeliner products available on the market, but very few are designed to enhance an individual’s natural beauty without using potentially damaging synthetic ingredients that can have a negative long term effect on overall health.
Traditionally, the manufacturing process of cosmetics and eye liners alike incorporated many unnatural or chemical ingredients that are dangerous dangerous for both the body and the environment.
In recent years cosmetics manufacturers have shifted their design philosophy and manufacturing process to use natural ingredients that maintain an organic balance in the body and minimize their negative effect on the environment.
Almay Intense I-Color Gel Smooth Liner is a revolutionary new eyeliner product that adheres to a production method that is eco-friendly, biodegradable and soft and gentle on the skin.
Unlike traditional cosmetic products, Almay Intense uses a combination of natural herbal extracts and botanicals with organically occurring pigmentation to provide long lasting and vibrant color.
The soft silky texture makes it glide on smooth and easily with each precise application. In this article we’ll examine the origins of Almay and provide an insight into their product range and design philosophy to help you decide whether Almay Intense i-Color Smooth Liner is the right long lasting eye liner for you.
Who Are Almay?
The Almay Cosmetic corporation was founded in 1931, when chemist Alfred Woititz began to experiment with the applications of natural botanical extracts in cosmetic products.
Curious at how his wife’s cosmetics were too heavy, full of fragrance, and made with powerful chemicals, Woititz set out to create a set of cosmetic products that were compatible with his partner’s sensitive and easily irritated skin.
Intrigued by the chemical and scientific challenges of developing cosmetics that would work with his wife’s delicate complexion, Woititz engaged the assistance of dermatologist Dr. Marion Sulzberger.
Together they created the first doctor-tested hypoallergenic, fragrance-free cosmetics line. The Almay brand name is a portmanteau of the first names of these cosmetic pioneers, using Al and May, their nicknames, to create “Almay|.
With over eight decades of commitment to natural and hypoallergenic cosmetics, Almay is dedicated to helping women look and feel their best by staying true to their heritage of using pure, non-irritant ingredients in their products.
Intense I-Color Gel Liner by Almay follows the design philosophy of the original Almay founders, with hypoallergenic, fragrance-free, properties that make it compatible with contact lens wearers, a rarity in the world of eyeliner products.
Almay Corporation celebrates the true spirit of “American Beauty”.
Completely American owned and manufactured and distributed in the United States, the Almay brand has been a standby provider of makeup and cosmetic products to the American public for the better part of a century.
The Almay Intense i-Color Gel Smooth Liner Formula
Almay has a worldwide reputation for delivering products that are gentle and compatible with all skin types.
Not only the first brand to deliver hypoallergenic cosmetics, Almay are also the first brand to perform safety testing for allergy and irritation, the first mass market brand to create cosmetic regimens for specific skin types, and the first brand to make 100% fragrance-free products and to disclose all ingredients used.
The quality control in the Almay production process is so stringent that fewer than 500 of over 10,000 ingredients that are typically used in makeup products are available for use in Almay cosmetics.
The Almay brand represents reliability and transparency in both ingredients and effect. Raw materials and finished products are closely monitored for quality and purity.
Intense Gel Smooth Liner by Almay is carefully screened for their potential for sensitivity and toxicity to the skin and eye area.
All Almay products must pass a thorough microbiological challenge testing series to assure and preserve its effectiveness. Extensive stability testing under a wide range of environmental conditions is performed to guarantee optimum shelf life and product integrity. All products are assessed for irritancy, sensitizing potential and toxicity.
Phototoxicity and photoallergy studies are done on a selective basis to ensure products that are designed to be used around sensitive eye areas don’t cause irritation or damage.
Ophthalmology testing is conducted for products that, under conditions of normal usage, might contact the eye. Repeat insult patch tests are conducted on all products.
Additionally, these tests are followed by clinically supervised use tests, in which human volunteers apply the products as intended in accordance with customary usage over an extended period. Safety tests are conducted under strict supervision by independent laboratories.
Almay does not use toxic ingredients such as tosylamide or formaldehyde resin, which is a common ingredient in many makeup products. Formaldehyde is terribly toxic if the skin is exposed to it for a long time, and even in trace amounts this damaging chemical can build up in the body and cause negative long term health effects.
Almay do not use balsam compounds, or thimerosal, or methylisothiazolinone in their products, chemicals that are typically used as preservatives for cosmetics.
Almay also don’t use carmine, a color additive widely used in makeup, in their products. Carmine may cause sensitivity in a limited number of individuals and as such Almay eschew this coloring agent in favor of natural mineral products.
Almay are one of the few companies in the world that don’t conduct any animal testing whatsoever on their products.
Many cosmetic companies claim to minimize animal testing yet still test ingredients on animals, whereas Almay are completely opposed to the use of animals in any testing method at all.
Almay comprehensively test all of their products using the most technologically advanced methods available to ensure they are both innovative and safe to use. Almay Products sold in other markets are subject to local rules and regulations.
Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements. Almay complies with all regulations in the countries in which their products are sold to ensure maximum safety and health for their customers.
Almay Intense i-Color Gel Smooth Liner Pricing & Availability
Intense I-Color Gel Smooth Liner by Almay is available for purchase from the Almay website and is priced at $6.39 USD for one liner, with standard shipping rates.
Available in four different shades, Intense i-Color Gel Smooth Liner is a natural and hypoallergenic choice, perfect for sensitive skin.
