What Is BlueMercury?
Blue Mercury is an American company founded in 1999 by two business geniuses, Barry and Marla Malcolm Beck. While already busy in building other businesses such as M-61 Laboratories, makers of M-61 Skincare, the duo came up with Blue Mercury to make people’s beauty needs readily accessible. Both Barry and Marla Beck share their combined knowledge with the public in regards to quality beauty products through their expertise within the field. In 2015, Macy’s bought over BlueMercury for $210 Million.
The two combined have obtained multiple recognition and press releases. Ms. Beck has been a guest on multiple TV broadcasts such as CNBC, CNN, FOX Business news and many other platforms to share her expertise. While on the other hand, Mr. Beck, chief operating officer of BlueMercury, has a gotten a name for himself within the e-commerce and beauty industry.
Together the duo managed to provide multiple A to Z brands that create beauty products consisting of make up, skin care, bath and body, sun care, hair and nails, fragrances, tools and accessories as well as essentials for men. BlueMercury is not merely a beauty retailer and a brand developer, but they also provide spa services with numerous spa locations all over USA. With a wide range of services from facials, aesthetic treatment, body treatments, massages therapies to even providing gift packages for a friend or loved one.
How Much Is BlueMercury
Their distinctive services definitely range in price. With the use of high quality products, results are guaranteed to be please customers. Their prices are comparable to many of the existing salons and spas today. Certain treatments may cost more depending on the area of the body you are treating. The process for treating one body part over the other may take more than one visit because of the complexity itself. Bluemercury provides a wide range of services that meet beauty as well as household income factors. For instance, some of the facials they do cost less depending on the duration. Their services cost as low as $30 to over $200.
Most of the products found on Bluemercury depend on the brand and quantity. It can be as low as $9 to over $100. The price is reasonable because they carry only the best and most effective brands know to the beauty industry. Blue Mercury also provides gift cards starting at $25 for their spa as well as e-gift cards for online shopping purposes.
Who Can Benefit From BlueMercury
Because BlueMercury doesn’t simply focus on one beauty segment and provides a solution to all sorts of beauty hitches, people of any age group and gender can purchase these products. Unfortunately, there is a geographic restriction as to where you can purchase. BlueMercury’s merchandises are only shipped within the United States. Same goes for their spa services, they are only available in locations in the USA.
What Makes BlueMercury So Popular?
When it comes to online shopping, many might assume that the price is the deciding factor on whether or not we should purchase something, but that’s not the case, it is trust. Online retailers are at a disadvantage compared to visible stores because customers are not able to see the product themselves before purchase. With existing fake retailer websites, it is hard for consumers to continue with payment processes.
That is why; it is crucial for an online retailer to work twice as hard in providing the right products because consumers will rely solely on testimonials and reviews. Many presses such as Beauty Inc., New York Times, Washington Life and many others have covered BlueMercury’s story in their line of work. Let’s take a look at what others have to say:
- Washington Post: Washington did a piece on Marla’s perspective on beauty products. She believes that it is essential to build a relationship with her customers and in order to achieve this she “picks her favorite products and mails them to the company’s top 1000 clients depicting why she likes these selected products… not for marketing purposes solely in a personal and intimate way”. (Bhattarai 2015)
- California Style: California Style included a page on Marla Malcolm Beck’s (founder of Blue Mercury) knowledge on which lotions to choose for the varying types of skin (January 2008).
- Fusion: Introduced Bluemercury CEO, as “being a woman at the top” and “someone who’s happy to share beauty predictions.” (December 2014).
- The Washington Life: Washington Life covered a piece on Barry and Marla Beck’s journey on working together to start their company (In 2015).
- E! Online: Emily, an editor of E! Online shared her experience with one of Marla Beck’s vegan products, M-61 Power Glow Peels. She says the following: “they get your skin feeling, bright, glowing and utterly clean.” (E! Online, April 2015).
Overall, BlueMercury’s approach to make beauty products easily accessible is what makes them extravagant. They don’t go out of their way for marketing purposes; they only do so in order to build relationships with their customers. They want what’s best for their customers and they do so by providing blogs with tips and advice on the specifics of each product.
Even though, they are in the business to make profits, they purely work to please customers. It is a big deal for a local beauty company to grow far in terms of customer satisfaction and achieving great recognition. The fact that a company like Macy’s wanted to acquire BlueMercury and did for over $200 million, shows the hard work and immeasurable trust they have built upon.
With a purchase from BlueMercury, you also have to option of choosing three samples from a given list, that way when you are sure of the product, you can purchase so without having to worry. This does not apply with the gift cards as they are shipped from elsewhere. For more product information, descriptions and how-to instructions, BlueMercury welcomes you with open arms at www.bluemercury.com. Your one stop online shopping, with everything you need.
