Too Faced Review – Should You Try It?

Makeup has been a beauty tradition for much longer than many people realize. From the ancient Egyptians using kohl around their eyes to the more recent trends in contouring and bronzing, makeup has a deep, subtle history that can be traced throughout time. However, the past several decades saw a slight change in the trend of makeup.

Starting in the early 90s, it seemed like the fun had gone out of makeup. From the Goth looks that required heavy eyeshadow and dark tones, makeup was still a way women could express themselves, but it seemed to lack the fun it had been known for in the 80s. This seriousness in the makeup market continued up into the 2000s, signaling another vast change in the makeup world.

However, not every makeup company wanted makeup to be so serious. Some wanted to embrace the fun that had once been synonymous with makeup, but while still keeping the core quality of the makeup intact. Too Faced was one of the pioneers of this movement. Founded by two people who were tired of seeing makeup taken so seriously, Too Faced was created to give women the makeup products they need, but also those they would love to have fun with.

What is Too Faced?

Too Faced likes to describe itself as a serious makeup brand that knows how to have fun. In that one brief sentence, the entire foundation on which Too Faced was formed can clearly be seen. Too Faced is all about creating cosmetic products that women will be excited to wear. However, this isn’t done by cutting corners or using harmful chemicals. Too Faced uses the finest, highest quality ingredients to create makeup that is both innovative and cruelty free.

Too Faced embraces the concept that makeup is all about trying out different looks and creating a foundation of confidence. However, the more serious applications of makeup in general are balanced out by the playfulness and general feminineness that Too Faced exudes.

The fact that makeup gives women the power to express themselves in their unique individual ways and gives them the confidence to stride into the world with their heads held high has been a driving force with Too Faced. Because the brand believes that makeup can be so much more than adding a little flare to the skin, Too Faced believes it can boost moods and change dispositions, the company wants to provide the best of everything.

The best products, the best colors, being offered to the best customers.

The Founders of Too Faced

Too Faced was started by a pair of men who noticed the makeup industry was becoming entirely too serious. Jeremy Johnson and Jerrod Blandino missed the glamor and femininity that has once been so closely associated with cosmetic products. And, as they spoke to the women around them, they realized they missed it, too.

Johnson and Blandino decided to create a makeup company that was inspired by their mutual love of Paris. They wanted everything offered by their new company to be feminine and glamorous, just like the streets and runways of Paris. With this in mind, they started Too Faced, which began as a small cosmetic boutique.

Over time, Too Faced has grown into a leader in the beauty industry. Johnson and Blandino have kept the focus of the company on innovation, fun, and cosmetics that are cruelty-free. Too Faced has become all the rage with celebrities across the world, but the foundation of the company will always remain with the everyday customers who helped Johnson and Blandino build the brand to what it is today.

Benefits of Too Faced

While Too Faced is all about inspiring and encouraging women to be their unique individual selves, it is also strongly based in connection. Too Faced was started through connections, specifically those made at makeup counters. Everyone knows what makeup counters look like. They seem large and imposing. However, with Too Faced, the makeup counter was the opportunity to connect with women and find out what they want out of their cosmetic products.

By reaching out and relating directly with their customers, Too Faced is able to offer a wide variety of benefits. These benefits include:

• Inspiring Confidence
• Encouraging Experimentation
• Offering Guidance
• Starting Unflinching Conversations
• Listening Attentively
• Offering Safe Spaces for Creativity
• Welcoming Everyone
• Supporting the Fun, Play, and Dreams of Women
• Shedding Light onto Cosmetics
• Freely Giving Encouragement and Support
• Supporting Personal Beauty Experiences
• Supporting Women, Not Trends
• Celebrating Women

In addition to these amazing benefits, the products offered by Too Faced are of the highest quality. Using Too Faced gives customers the peace of mind that they’re supporting a company that supports them and watches out for their health and well-being.

Too Faced Products

One of the best things about Too Faced is that it offers such a wide variety of products that there truly is something for every single person. Even those who aren’t big into makeup can find something of interest on the Too Faced website or at one of their many locations.

Too Faced divides its products up into categories, making it easier for customers to find what they’re looking for. These categories are broken down into sub-categories, where the products can be found. A list of the categories, as well as their subcategories, can be found below.

Eyes

• -Mascaras
• -Eye Shadow Palettes
• -Eye Shadow Primers
• -Brows
• -Eyeliner
• -Eye Shadow Singles

Face

• -Primer
• -Foundation
• -Blush
• -Concealer
• -Bronzer
• -Highlighter
• -Contour
• -Powder
• -Face Palettes
• -Born This Way

Lips

• -Lipsticks
• -Melted Lipstick
• -Lip Plumpers
• -Lip Pencils
• -Lip Primers

Accessories

• -Brushes
• -Bags

Gifts

• -$20 and Under
• -$30 and Under
• -$50 and Under
• -Gifts for the Chocoholic
• -Gifts for Your Sweetheart
• -Gifts for the IT Girl
• -Gifts for the All-Natural
• -Gifts for the Backstage Babe
• -Sets
• -Best Sellers

In addition to the products categories listed above, Too Faced also has a list of products that are vegan friendly and paraben-free.

Vegan Friendly Products

• 3 Way Lash Lining Tool
• Absolutely Flawless Concealer (Honey, Perfect Nude and Vanilla)
• Better Than Sex Mascara
• Borderline Anti-Feathering Lip Pencil
• Born This Way Foundation (all)
• Bronze-Buki Brush (Teddy Bear Hair)
• Bronzed & Poreless
• Chocolate Soleil Matte Bronzer (3 shades)
• Cocoa Contour Palette
• Cocoa Powder Foundation (all)
• Endless Summer 16 Hour Long-Wear Bronzer
• Flat Kabuki Mini Brush (Teddy Bear Hair)
• Hangover Primer
• Instant Attitude Brow Bone Highlighting Pencil
• Kabuki Brush  (Teddy Bear Hair)
• La Crème Color Drenched Lipstick (all shades except Lollipop & Mean Girls)
• Lip Injection Extreme
• Lip Injection Power Plumping Lip Gloss
• Lip Insurance Glossy
• Lip Insurance Lip Primer
• Love Flush Blush (How Deep is Your Love, Your Love is King)
• Melted Chocolate Liquified Lipstick (all)
• Melted Liquified Long Wear Lipstick (all)
• Melted Metal Liquified Metallic Lipstick (all)
• Mr. Right
• Perfect Eyes (Perfect Black, Perfect Brown, Perfect Purple, Perfect Storm, Perfect Peacock, Perfect Moss, Perfect Espresso)
• Perfect Lips Lip Liner (Perfect Berry, Perfect Red, Perfect Spice, Perfect Nude)
• Primed & Poreless Pure Primer
• Primed & Poreless Face Primer
• Primed & Poreless Loose Powder
• Primed & Poreless Pressed Powder
• Pro-Essential Teddy Bear Hair Brush Set
• Soul Mates (both shades)
• Sweethearts Perfect Flush Blush (all)
• Tinted Beauty Balm (all)

Paraben-Free Products

• Amazing Face Liquid Foundation (all)
• Beach Bunny
• Better Than False Lashes Extreme!
• Better Than Love
• Better Than Sex
• Born This Way Foundation (all)
• Boudoir Eyes
• Bronzed & Poreless
• Brow Envy Bulletproof
• Brows (both shades)
• Bulletproof Eyeliner (all)
• Candlelight Glow Highlighting Powder (Rosy Glow, Warm Glow)
• Cat Eyes
• Chocolate Bar
• Chocolate Bon Bons
• Chocolate Soleil Matte Bronzer
• Cocoa Contour
• Cocoa Powder Foundation (all)
• Dark Chocolate Soleil
• Endless Summer Bronzer
• Glitter Glue
• Hangover Primer
• Instant Attitude Brow Lift
• La Crème Color Drenched Lipstick (all)
• La Crème Lip Balm (all)
• Lash Injection Mascara
• Lip Injection
• Lip Injection Extreme
• Lip Insurance Glossy
• Love Flush Blush (all)
• Love Flush Wardrobe
• Melted (all)
• Melted Chocolate (all)
• Melted Metal (all)
• Milk Chocolate Soleil Matte Bronzer
• Natural Eyes
• Natural Matte Eye
• Perfect Eyes Eyeliner (all)
• Perfect Lips (all)
• Pink Leopard Blushing Bronzer
• Primed & Poreless Face Primer
• Primed & Poreless Loose Powder
• Primed & Poreless Pressed
• Primed & Poreless Pure Face Primer
• Selfie Powders
• Semi-Sweet Chocolate Bar
• Shadow Insurance Primer
• Shadow Insurance Candlelight
• Shadow Insurance Champagne
• Snow Bunny
• Soul Mates
• Sun Bunny
• Sweethearts Blush (Something About Berry, Peach Beach, Candy Glow)
• The Little Black Book of Bronzers

Purchasing Too Faced

As mentioned above, Too Faced products can be purchased on the Too Faced website (TooFaced.com). However, for those who like to try products before making a purchase, there are several retail locations available for those who want to experience Too Faced up close and personal. To find these locations, customers can use the store locator on the Too Faced website.