The world seems to becoming more health conscious every day, with the obesity epidemic that can be observed in the United States. People are now looking for healthy alternatives to the traditional fast food meals that are typically found in most homes. In response to this, there have been many health food companies started to give people exactly what they are looking for: great tasting food that is both affordable and nutritious.
One of the most reputable brands in the health food industry is Wessanen, which is a corporation that manages some of the most recognizable brands that can be found in supermarkets across the country.
Wessanen Company History
As stated previously, Wessanen has its headquarters in the United States, and claims to be at the forefront against fighting the obesity problem worldwide. Although many of their products are produced and sold in the USA, their product line can be found in retailers all over the world.
Wessanen boasts a long and reputable history, starting in 1765 by entrepreneurs Adriaan Wessanen and his cousin Dirk Laan. The founders state that the business started from humble beginnings, originally selling a variety of seeds as keeping canaries as pets was a very popular pastime for most.Wessanen and Laan saw this as an opportunity in the market to provide bird food.
It took more than a hundred years for the company to employ just over 100 people. The founders wanted the company to remain close-knit as a family business until the twentieth history when it all changed. By then, it had became the company structure that we see today: an international business with its own production facilities. Early on in the company’s history, it became somewhat of a trailblazer in the industry. Wessanen was awarded a royal warrant for its contribution to the local economy.
In the 1920s the company’s product line grew to include an assortment of grains, seeds, rice, and cheeses. The company reportedly thrived even in the difficult economic climate of the world war, even being able to supply a number of social benefits to its employees such as cheaper food and holiday homes.
The company saw some significant changes during World War II, namely a shift in focus to keeping as many employees in their jobs as possible to prevent them from being sent off into the war. After the war had ended, it marked a time of rapid growth for Wessanen, namely diversification and internationalization of the brand. It grew to include product categories of meat, dairy, baked goods and ice cream.
In addition to the expansion of the company’s product range, the owners also launched new whole initiatives as well. Between 1972 and 2003, the company began buying out smaller firms to add to its growing umbrella of corporate governance, these included companies both in Europe as well in the United States
Fast forward to today, and the true goal and future direction of the enterprise has become clear. The new management has reportedly observed the most difficult challenges that are facing the world, and now endeavors to promote healthier and more environmentally-friendly products. As a result of the corporation’s acquisitions, it has reportedly built a core portfolio of mostly organic companies and brands.
What Is The Public Opinion About Wessanen?
Wessanen is a brand that has arguably risen to the top of the health food industry through consumer demand for health food product's. Eating unhealthy foods is no longer seen as desirable, nor can it be seen as a good way of spending one’s time or resources.
The general opinion about Wessanen can be seen in a case study opened by the company in the 1990s. When asked to rate the quality of the brands that Wessanen manages, most respondents said that they were happy with the brand’s image, and that their product's were of a high quality as well as being good for the environment. Since then, the company has added several more large-scale businesses to its product mix, which also have a good reputation in the health food industry.
It should be noted that not all of the feedback about Wessanen is positive, as there is some criticism about the company. The most common complaints about Wessanen are mostly isolated to product and delivery faults, namely missing and late deliveries. Fortunately, Wessanen stepped in when possible with corrective actions when it was shown to be at fault. Remedies included offering refunds as well as replacing defective product's promptly and in a professional manner.
The Better Business Bureau of America rates the business highly, and there are no unresolved complaints to date about the company. Wessanen is part of a number of socially-responsible organisations that are non-profit, as well as think-tanks that have the purpose of preserving the environment through sustainable business practices..
Wessanen As A Publicly Listed Business
One is able to buy shares of Wessanen as it is a public company. This is why the company displays a lot of financial information about itself its homepage, as it is a right to investors to know about this information.
Wessanen claims that their revenue streams are both sustainable and scalable to the needs of the market at large, with most investors seeing a good financial return per dollar spent. A complete annual and quarterly report is available for download under the Investor’s section that can be found on the company’s homepage.
The Bottom Line – Is Wessanen A Reputable Business?
There is enough evidence to suggest that the claims made about the company are true. Wessanen is a large-scale corporation that has existed for hundreds of years, which is far more than most competitors in the same space as them.
The quality and history of the products sold by Wessanen are sound, and they boast some of the most identifiable brands on supermarket shelves around the country.
In conclusion, Wessanen is an iconic corporation that does its best to balance social responsibility with profitability. The business has shown that it is willing to adapt to the needs of the marketplace and look after its employees in spite of external conditions. Because of these facts, it makes Wessanen a recommendable and legitimate business that one would have no issues with referring to one’s friends and family.
