Tom Brady’s TB12 Nutrition Manual Review
Have you ever watched Tom Brady throw a football and thought, “Wow, I wonder what that guy eats every day?”. If so, then today is a great day for you, as Tom Brady just released a $200 limited edition cookbook that answers that exact question.
What is the TB12 Nutrition Manual?
Tom Brady’s limited edition cookbook is called the TB12 Nutrition Manual. It features 89 “seasonally inspired recipes” that you won’t find anywhere else.
According to Brady, these recipes are a “living document” of how his diet has got him to the professional athlete status he enjoys today.
TB12 is a trademarked nutritional method that claims to help athletes achieve and sustain nutritional performance.
Some of the sample recipes include avocado ice cream and sweet potato gnocchi with escarole – just like Tom and Gisele make at home.
Tom Brady is the four-time Super Bowl champion quarterback of the New England Patriots. He’s been in the headlines this offseason for his notorious suspension, which will see him miss four games at the start of the upcoming football season for his (alleged) role in the Deflategate scandal.
In more positive news, however, Brady is also known for the strict diet he and his wife, supermodel Gisele Bundchen, eat at home. They purportedly never cheat on their super-strict diet, and they also eat a mostly vegetarian selection.
Tom Brady’s jersey number, by the way, is 12, which is where the TB12 branding comes from. Over the last few years, he’s been rolling out a number of products under the TB12 brand name.
The TB12 Nutrition Manual promises to share the secrets of that diet with the world – albeit for a ridiculously higher price than any other cookbook.
What Can You Expect in the TB12 Nutrition Manual?
Tom Brady and Gisele Bundchen’s diet consists mostly of vegetarian meals with organic vegetables (although they don’t eat any tomatoes, mushrooms, or peppers).
Other restrictions of their diet include no white sugar, no white flour, no MSG, only raw olive oil, only Himalayan pink salt for sodium (no iodized salt), and only coconut oil for cooking (they never use olive oil for cooking).
Brady has also admitted that he has never tried coffee.
Sure, Brady’s diet might seem stricter than most – but he also credits it for the reason he has been successful as a pro athlete for so long. You can’t really argue with his track record and on-field success (cheater or not).
With those restrictions in mind, the TB12 Nutrition Manual contains 89 seasonally inspired listings for recipes that Brady and Bundchen purportedly eat on a regular basis.
Recipes are separated into different seasons, including the Spring, Summer, Fall, and Winter sections of the cookbook. As mentioned above, the Brady household emphasizes eating fresh vegetables throughout the year, so you’re expected to eat vegetables based on whether or not they’re in season.
In addition to recipes, you’ll be treated to some of Brady’s “core TB12 nutritional philosophies” throughout the book, including tips and tricks about nutrition.
Why Does It Cost $200?
Why is Tom Brady charging $200 for his cookbook? It’s the same reason Kanye West can charge $1000 for a white t-shirt: because they can charge whatever the heck they want and people will still buy it due to their celebrity status.
Officially, the TB12 Nutrition Manual doesn’t even call itself a cookbook or a recipe book. As mentioned above, it’s referred to as a “living document”.
It also comes with a “unique screw post binding” that lets you periodically add new recipes over time. You unscrew the binding, print off recipes online, and add them to the book.
Brady and his team plan to periodically add more recipes and tips to the living document.
The cookbook is also made to a high level of physical quality: it’s printed and assembled by hand in the United States and is printed on “thick 100 pound text paper”.
Meanwhile, the covers are made from natural maple along with a laser-etched TB12 logo and title.
How to Buy the TB12 Nutrition Manual
Who would pay $200 for a cookbook? The day the cookbook was launched, it had already sold out on Brady’s official website.
Fortunately for you, Tom Brady’s branded TB12 protein powder ($54 for 1 pound) and electrolytes ($15) are still available for purchase.
The product listing for the TB12 Nutrition Manual claims that new orders of the cookbook will be available in early June.
No refunds are available on any purchase. Here’s the official refund policy:
“Please note that due to its unique content and binding, all sales of the TB12 Nutrition Manual are final sale (the manual can not be returned or exchanged).”
So if you get buyer’s remorse after spending $200 on a cookbook, you’re out of luck.
Should You Buy the TB12 Nutrition Manual?
One of the funniest things about the TB12 Nutrition Manual is that it’s not even the most expensive book sold by someone in the Brady household: Gisele sold a $700 coffee table book called Gisele last November. All 1,000 copies sold out in days. It was literally just a book filled with pictures of Gisele and her story.
Given that price tag, the $200 Tom Brady cookbook doesn’t seem that expensive.
Some people will want to buy into the Tom Brady lifestyle and are willing to pay $200 for a cookbook. Most people, however, will dream of a day they can pay $200 to buy the TB12 Nutrition Manual “living document”.
