Supr Daily is a milk delivery system available in India. Find out everything you need to know about Supr Daily’s milk today in our review.
What Is Supr Daily?
Supr Daily is a startup company currently delivering fresh milk to customers across Mumbai. The company has made headlines over the past few months for receiving investments from Venture Catalysts and other major investment firms.
Supr Daily solves a crucial problem in the Indian marketplace: it’s hard to get good milk delivered to your home every day. According to the company’s website, the vast majority of milk in India is watered down before it gets delivered.
Some milk is even adulterated with “detergent powder or worse products”.
Supr Daily solves this problem with a direct to home delivery system that removes all middle men from the operation (except, of course, for Supr Daily). Supr Daily will deliver fresh milk to your home from its source every day.
The program promises to be flexible and convenient. The company offers a mobile app where you can customize your subscription.
Supr Daily has expanded to be about more than just milk. The company also offers milk, bread, eggs, curd, paneer, coconut water, dosa batter, buttermilk, and many other daily needs. According to the Supr Daily website, “many customers plan their entire week with us”.
Service is currently available throughout a small number of neighborhoods in Mumbai (approximately 15% of the city). With the increased seed funding and investment money, Supr Daily is hoping to expand to cover the entire city of Mumbai before the end of 2017.
To date, the company claims to have completed half a million orders, with a total of 600 tonnes of unadulterated milk served.
How Does Supr Daily Work?
Supr Daily has two ways to order: you can use the Android app or call their number.
The Android app is a free download. The WhatsApp number is 919699000035.
From there, you customize your order with the milk you want, along with any other household staples you wish to order.
Supr Daily will arrive at your address with a fully-insulated bag that protects your milk from all sides – so even if it’s left outside your door, the milk won’t spoil.
If you use the Supr Daily app, you’ll find an easy-to-use menu available for you. That menu lets you add products from a wide variety of options, schedule deliveries according to your best date and time, then subscribe for your daily needs and subscription.
Going on vacation or don’t need milk for a few days? Supr Daily’s app lets you easily pause your subscription or setup built-in vacation reminders.
The company delivers all common milk brands, including Amul, Gokul, Mother Dairy, Mahananda, Aarey, Wama, and many more. The full list of milks is available on the app or by contacting the company through WhatsApp.
The subscription works in a straightforward way. Using the app or WhatsApp, you choose your favorite brand, quantity, and frequency. You make a payment for as little as 3 deliveries (a trial) or a full month (30 deliveries).
Then, you sit back and enjoy as products are delivered to your doorstep every morning.
Milk is delivered every morning before 730am.
You can cancel any time through the app with just a few taps.
About Supr Daily
Supr Daily was founded in 2015 by Puneet Kumar and Shreyas Nagdawane, both graduates from IIT-Bombay.
The startup company uses a direct-to-consumer model where they directly source the goods from farmers and producers. They don’t use any middlemen.
This allows them to reduce the per-order delivery cost to as little as Rs 1-3 compared to the e-commerce benchmark of Rs 50.
Today, Supr Daily consists of a team of 8 to 10 people.
The company recently made headlines by receiving an investment from Venture Catalysts. Venture Catalysts, according to YourStory.com, typically invests $100,000 to $500,000 in early stage startups.
Other investors in Supr Daily include Dheeraj Jain and Harsh Rajgahria.
Supr Daily Pricing
Supr Daily claims to save people about 30 to 40% over traditional milk delivery services. The company achieves its low pricing using route planning and by working directly with milk producers.
This lets them manage the process “infinite times more efficiently than past times”, according to TechCrunch.
Typically, you can expect to pay $0.03 to $0.04 per delivery, which is less than the $0.05 standard people pay for delivery in Mumbai.
Supr Daily’s service area currently covers about 15% of Mumbai. The company hopes to expand across the entire city of Mumbai, neighborhood by neighborhood, before the end of 2017.
Supr Daily Summary
Supr Daily is a milk delivery service available in a select number of Mumbai neighborhoods. The service promises to deliver un-adulterated milk to your doorstep before 7:30 am every day – or according to the schedule of your choice.
Deliveries are cheaper than a standard milk delivery service thanks to Supr Daily’s unique business model, which involves working directly with farms and planning optimized routes throughout neighborhoods.
Supr Daily is hoping to grow to cover the entire city of Mumbai by the end of 2017. Thanks to recent investments from some big names, Supr Daily is on its way to achieving that goal.
