The skincare industry is huge, with new companies emerging every day claiming to offer the best products on the market.
Customers are bombarded with options and have to decide what is most important for them in a skincare line and what companies fit their needs best.
Natural skincare lines are booming, with the demand for products free of preservatives and chemicals steadily on the rise.
People are becoming less susceptible to the allure of products that, while effective, may be harmful to the skin due to their unnatural nature.
Nuori has recently joined the skincare industry as an appealing alternative to people who are on the search for a high quality, all natural brand.
With the main philosophy that freshness is the key to a product’s success, this brand has revolutionized the way skincare products are being made.
What is Nuori?
Nuori is a Danish skincare brand, focused on offering products with fresh, all natural ingredients. The founder, Jasmi Bonnén, created the line after working in the skincare industry for most of her career.
She decided that she wanted to create a line of skincare that focused on creating products with active ingredients that would not be weakened by time-related breakdown.
The products are now offered both online as well as in stores based all over the world, including USA, China, Singapore, and various countries in Europe. The brand is headquartered in Denmark.
In contrast to many other skincare lines, the products all come with a “start using by” date as well as an expiration date, due to the lack of preservatives and chemical additives in the products’ formulas. All products are manufactured and packaged to ensure an optimum level of freshness and efficacy of ingredients.
What Makes Nuori Different?
Research has proven that active ingredients in skincare products often break down and become less effective as time goes on.
While the normal shelf life of most mainstream skincare products can be well over 1-2 years and lack an expiration date for the buyer, Nuori products have taken a completely different approach.
By excluding preservatives and synthetic additives from their products, Nuori has been able to offer a line of skincare that is completely fresh and at an optimum level of effectiveness.
Instead of focusing on extending the shelf life of products, this brand is choosing to place emphasis on offering all natural ingredients that are as fresh as possible. Freshness is key for Nuori.
Every aspect of the brand has been restructured to enhance freshness, including the production, ingredients, and even packaging.
The manufacturer claims to make new batches of products every 12 weeks to ensure that no product is left sitting for too long before being shipped to the customer.
In addition, only small batches of products are made at one time, decreasing the possibility of products expiring before being shipped out. Nuori also utilizes premium, protective packaging to minimize exposure to air, light, and bacteria before and during the use of their products.
The idea behind this is to make sure that each product is at its peak efficacy at all times. Because of this, most products have an expiration date of no more than 3 months from opening.
The website also warns that while the products may still look and smell good, the active ingredients will no longer be 100% effective after their expiration date.
Where To Purchase
Nuori products are available for purchase either at one of the stores listed on Nuori’s website or through an online retailer. Two popular websites used by US customers are www.needsupply.com and www.abchome.com. Products are fairly pricey, with most ranging from $30-70.
However, regular Nuori customers tend to justify the prices, reminding others that Nuori is a high-end skincare brand offering highly effective, all natural products.
The price may be higher than average but the average company does not provide all the perks that are standard with Nuori products.
Major Benefits And Disadvantages Of Nuori
The most obvious benefit of using Nuori products is the guaranteed freshness and as a result, effectiveness of the ingredients.
While this could present an issue for those who prefer to keep their skincare products for longer than just a few months, most people use up their everyday skincare products in 3-4 months anyway.
That being said, Nuori products are most likely meant for regular use, as the products will expire if they are used less frequently.
In addition, the added feature of knowing exactly how long a customer has to both open and use up their product is very helpful and gives a sense of transparency to knowing precisely when a product is no longer 100% effective.
This added gesture ensures the customer that Nuori is focused on product quality first, and will never allow a product to sit on shelves for months at a time, diminishing its potency.
Aside from the cost of the products, which seem to be a little higher than average for the skincare industry, Nuori products can be difficult for US based customers to get.
Most of the products are sold in Europe, with US customers having the option of either purchasing from one of the two US based stores(both in New York) or from a website selling the Nuori skincare line.
In addition, the Nuori skincare website does not sell the products at all. This is strange for a skincare brand, as most other companies give customers the reliable option of buying products directly from the brand’s website.
Nuori Review Summary
Although Nuori products may be more difficult for US based customers to obtain, it is safe to say that this brand is worth trying. For anyone looking for an all-natural approach to skincare, Nuori seems to be a major competitor.
Furthermore, reviews of Nuori products are generally positive, with most negative reviews involving allergic reactions to the all-natural ingredients.
Potential customers would benefit from first taking a look at the ingredients listed on the Nuori website, to ensure these problems will not occur.
