Almost everyone has the guilty pleasure of enjoying sweets, and there seems to be no age limit with confectionery enjoyed by both young and old. Most people grew up enjoying candy as a special treat or to compliment a nutritious meal, while some seem to eat them as their exclusive source of nutrition.
While there are many brands available, it may be surprising to learn that most of the household names are in fact owned by a single corporation, namely Mondelez International. This company has existed for generations, with iconic brands under its wings such as Cadbury, Oreo and Nestle. Modelez International is a publicly listed company and can be found on the NASDAQ as mdlz.
About Mondelez International
As stated previously, Mondelez International is a leading manufacturer in the world of chocolates and sweets, with people worldwide enjoying their goods. The company has slowly gained traction in the eyes of consumers all over the world, and has existed as a business since the 1970s.
The business has a reputable track record with no complaints lodged against it via the Better Business Bureau, in addition to this, it also features one of the largest customer bases in the North America.
The company websites features many avenues for one to interact the with the brand, with a heavy presence on social media. Their Twitter, Facebook and Youtube channels has many thousands of followers, and regularly hosts Q&A sessions for people to ask the brand questions about their social impact.
One of the main features of the Mondelez home page is their investors section. This is a legal requirement for publicly-listed companies such as Mondelez International. Information can be found about the company’s profitability, as well as their quarterly and yearly performances. As a shareholder, one is entitled to know this information.
What Types of Product Does Mondelez International Sell?
As mentioned at the start of this article, Mondelez International a corporation that has multiple well-known confectionary brand under its umbrella. The corporation reportedly provides corporate governance and strategic oversight for the group.
The company asserts that it sells more than 500 products that can readily be found on supermarket shelves. This includes popular icons such as Oreos and Kit Kat bars, as well as international confectionary that are sold through its channels in Europe and Asia.
The brand exclusively sells chocolates, sweets and lollies. It does not sell other goods, much to the disdain of some health and obesity advocates.
Public Opinion About Mondelez International
As mentioned above, companies that market sweets and chocolates to young people have been the target of much contention in the healthcare industry. Parents especially have shown some concern that companies such as Mondelez International attempt to glamorize their product's without examining their social impact. In particular, energy drinks and chocolate bars have been identified as the main points of concern.
It could be due to young people’s fascination with activities such as video games and Netflix that causes obesity. Companies such as Mondelez International cannot be isolated as the main antagonist in the growing obesity endemic, although their product's could be seen to play a part in the observed problem.
People that see both sides of the issue can vouch that it mostly comes down to parental oversight in regards to the health of their children. An innocent child cannot be expected to discern advertising from the consequences to their health in real life.
It could be argued that if a child has poor nutrition and hobbies that do not involve physical exercise, then blame rests squarely on the parents shoulders for not encouraging more active activities as well as serving the proper foods during mealtimes.
Public education in schools has done its best to inform both parents and teenagers about the health effects of junk food, and especially about some of the brands offered by Mondelez International. This has apparently led to many changes in fast food, such as the Super Combo being phased out in many restaurants and businesses such as McDonald's offering fruit and juice in their kids meals as a replacement to fizzy drink and fries.
What is The Future Of Mondelez International?
In response to the public backlash at many corporations that sell food targeted to children, it remains yet to be seen if Mondelez will need to change its tactics and marketing strategy, or even move into a new line of foods entirely.
Bad food is becoming unfashionable among many, due to the reason that the obesity epidemic is causing a major strain on the healthcare industry. There simply is not enough beds or doctors for society to cure every obese teenager, and advocates have had enough of it. Although this can be observed around the world, in first-world societies such as America the problem is particularly bad, with more than half the population at obese levels.
Businesses such as Mondelez International have been advised by leading experts around the country to adapt to the changes in the market or face becoming irrelevant at best, and at worst publicly outed as a menace against society.
The Bottom Line – Is Mondelez International Legitimate?
Putting social concerns aside from a moment, Mondelez International is a trusted brand by millions all over the world. It is one of the largest confectionery companies in the world and features brands that almost anyone can recognize.
While the future of the company is uncertain, one can expect that a team as established and dynamic and Mondelez could come up with a healthy solution to their product's without sacrificing on what made their goods popular in the first place.
In conclusion, one could do far worse than choose the range of goods offered by Mondelez. If one buys the foods as a sometimes snack and is sensible with their purchases, then one may be pleasantly surprised at the range and reputation of the company’s chocolates. After all, they are the largest brand in the world for a reason.
