Lifebrook is a new company that’s preparing to launch something called the Purple Health Revolution. Find out everything you need to know about Lifebrook today in our review.
What is Lifebrook?
Lifebrook, found online at Lifebrook.com, is a new website that just recently appeared online. At the official website, you’ll learn that Lifebrook is “preparing to launch the Purple Health Revolution”. The mysterious website also features a form you can fill out to request more information about the company.
Lifebrook lists an address in South Dakota as its headquarters. The company claims to be launching in Spring 2017.
So far, there’s virtually no information available about Lifebrook online. The company’s Facebook page posts pictures of inspirational quotes and exotic locations. They say things like “A life spent making mistakes it not only more honorable, but more useful than a life spent doing nothing” (George Bernard Shaw).
The Facebook page also has a “Learn More” button you can press to sign up to learn more about the company (just like the online form linked above).
Overall, Lifebrook hasn’t released much information about its products. However, what we do know about the company is that it calls itself “the aronia company”, and plans to start selling aronia juice in the near future. What exactly is aronia? And why should you drink aronia juice? Let’s find out.
What is Aronia?
Aronia is Lifebrook’s flagship product. The company plans to sell aronia juice. Aronia berries could be the next big superfood – similar to the acai berry craze from a few years ago.
Why haven’t you heard of aronia before? It’s because most people don’t call them aronia berries: they call them chokeberries. In an effort to sell more chokeberries, chokeberry growers rebranded their product to aronia in an attempt to be the next big superfood.
In 2013 and 2014, when chokeberries first rebranded to aronia, there was a flurry of articles about the health benefits of aronia and how it could be the next big superfood. However, it never really caught on. Today, Lifebrook promises to combine the early enthusiasm of aronia berries with the latest big health trend: juicing.
In any case, aronia is native to eastern North America, where it’s typically found in swamps and wet woods. Traditionally, chokeberries were used as ornamental plants or in a small number of food products. Over the years, however, people have started using the sour berries in a variety of foods and health products, including jams, syrups, juices, teas, ice cream, gummies, and even beers and salsas.
For most of North America’s history, chokeberries grew wild across the continent. Today, however, they’re cultivated by growers in select locations across Canada and the United States.
There are three types of chokeberries / aronia berries, including red chokeberry (Aronia arbutifolia), black chokeberry (Aronia melanocarpa), and purple chokeberry (aronia prunifolia). The name “Aronia berry” comes from the binomial names of each of the three berries.
If you’ve ever gone for a hike in North America and seen branching shrubs with small red berries at the end, then those could have been chokeberries. They’re found across the continent (one type of aronia berry has even been naturalized in Europe).
Health Benefits of Aronia Berries
What kind of health benefits can you get from aronia berries? That depends on who you ask. A 2013 article on FoxNews.com claimed the berries get their power from their high levels of anthocyanins.
Anthocyanins are the molecules that give certain berries – like black berries and aronia berries – their dark purple color. In recent years, research has shown that anthocyanins are powerful antioxidants that can have beneficial effects across your body.
Anthocyanins may be able to reduce your risk of cancer, for example, and help target other diseases and conditions within your body, for example.
But you can get anthocyanins from multiple sources. What makes Lifebrook’s aronia juice different? As reported by Fox News, “scientists have found a number of more specific agents, including caffeic acid, cyanidin-3-galactoside, delphinidin, epicatechin, malvidin, and many more” in aronia berries.
Those ingredients may not mean much to you. But to health researchers, they show that the berry could have anti-bacterial, anti-viral, and anti-diabetic properties. It could reduce the formation of arterial plaque and lower serum cholesterol, for example.
Several of the compounds in aronia are also described as “natural cancer fighters”, and can protect against the development of tumors of the bladder, breasts, colon, lungs, ovaries, and skin.
Ultimately, aronia berries / chokeberries were ordinary, wild-grown berries that were rampant across North America for centuries. In recent years, growers have begun to cultivate berries for their purported health benefits (cultivation can actually be traced back to the Soviet Union in the 1940s).
Contact Lifebrook
You can contact Lifebrook today by email at [email protected] or by phone at 888-758-2705.
The company lists its address as the following:
907 N Norbeck St.
Vermillion, SD 57069
A quick Google search for that address shows that it’s in an industrial area on the outskirts of Vermillion, next to a veterinary clinic.
Should You Buy Lifebrook Products?
Lifebrook is a company that appears to be preparing to launch a lineup of aronia berry juices in spring 2017. Aronia berry is a rebranded term for chokeberries, which are natural berries found across North America. A few years ago, chokeberry producers “rebranded” to call the berries aronia berries – which is why Lifebrook is selling aronia berry juice today.
Lifebook hopes aronia berry will catch on like elderberry from Austria, acai from the Amazon, and sea buckthorn berry from Northern Asia. Lifebrook’s aronia berry – and aronia berry juice – could be North America’s new berry-based superfood. Stay tuned for more information about Lifebrook as the company gets closer to launch.
