The food industry has always been closely intertwined with the service industry—as consumer tastes and preferences shift and change with the rise and fall of the sun, companies must learn to quickly adapt to appeal to the right audiences at the right time.
As a result, fans of food producers often resonate with the company on several different levels. As the oversaturation of the industry continues, consumers have their senses flooded with thousands of options when the hunger pains start making themselves heard. Consequently, making a choice often comes down to more than just what foods taste good.
The multitude of producers of different food products has caused many consumers to change the way that make a food-based decision. It’s no longer just about the food that looks the best at any given time—niche markets have taken over the food market.
Potential purchasers have enough choices to further delve into their personal and leisure preferences when on the search for food. Thus, companies have been forced to dive into the world of niche markets, doing whatever the can to carve their own slice of an increasingly prevalent market of consumers who have different reasons for becoming interested in a product than those who came before.
Of the niche markets dominating the industry, there are likely none more powerful than the sports food and drink market. Millions of products from thousands of companies have sprung up in the past few years, making ample use of celebrity endorsements, flashy ad campaigns, and major changes in business techniques to try to capitalize on all that the athletic American market has to offer a profitable an innovating business.
Though the sedentary lifestyle seems to be a problem for many consumers, the desire to get up and move—or at least feel like we are—is a strong one which compels many significant buying decisions.
As a result of the obvious potential native to the industry of sports drinks and snacks, companies have become more interested in pandering to the increasingly powerful buyer demographic. In fact, one specific niche market has grown significantly in recent years. The sports jerky industry has become a major player in the world food market, growing 13% to $1.5 billion since 2013. No doubt
About Country Archer
One company which seems to pioneer the recent movement to pander to this growing demographic, Country Archer Supply Company, has been making waves in certain beef jerky loving circles. Appealing to a specific kind of adventurous sportsman or sportswoman, the company offers a ragtag mixture of sports drinks, waters, and snacks for the modern man.
This guide seeks to examine the reality behind Country Archer Supply, including the company’s origins, intentions, reviews, as well as our final verdict on whether or not they live up to the admirable goals they profess to value.
Though the industry is no doubt becoming tougher and tougher for consumers to navigate, the sports food and drink industry is one that is here to stay. This guide intends to give consumers the tools needed to make their own decision on whether or not Country Archer really hits the mark.
The Country Archer Site And Its Target
For the most part, the Country Archer site is one that fits the stereotypical model for a hipster sportsman site. Including a vast selection of adventurous pictures of traveling vans, beautiful mountains, and campouts, the landing page sets the groundwork for a site which seeks to gain the patronage of the adventurous market of sports food and drink consumers.
The company also goes to significant lengths to paint themselves as a long-lasting and long-praised company. However, they also do so with the caveat that they are somewhat of a hidden gem within the world of food. In doing so, the company does what they can to try to continue to appeal to a specific subset of American consumers.
Despite the obvious attempt to appeal to potential buyers, there is a significant amount of important information can be discerned from the pages on County Archer’s Website.
In particular, consumers should pay special attention to the ‘About Us’ page of Country Archer Supply Company. In it, they outline that their facility in California uses only “healthy ingredients and protein options like grass-fed beef, antibiotic-free turkey, and pork.”
Further, they outline that their company was founded by an individual butcher by the name of Celestino Mirarchi, who the site proclaims to be “definitely a doer.” Nearly everything on this page contributes to the idea that Country Archer Supply is a company that works with the intention of providing consumers with a healthy and delicious product to fuel an athletic and adventurous lifestyle.
Though it may seem a nonissue initially, much information comes from the site of Country Archer Supply Company. Looking past their glossy pictures and beautiful formatting, the story told by their site is one of a company which seeks to appeal to athletic and health-conscious consumers.
Does Country Archer Hit The Mark?
The reviews all over the web for Country Archer Supplies corroborate the claims made on the company’s website. For the most part, the jerky’s and drinks by Country Archer don nearly perfect reviews.
Specifically, their most popular product in review volume, the ‘Country Archer Beef Jerky, Teriyaki,’ has won a favorable review average of four stars from a significant 65 customers with verified purchases on its Amazon page.
The reviews remain constant across different types of Archer products. Hot, original, and other varying flavors consistently garner wonderful reviews. As a result, consumers seem to have backed the claim made by Country Archer Supply that they provide “products [that] make it easier for you to eat healthfully, while doing the things you love.”
Country Archer Supply Company is another organization which attempts to capitalize on the growing portion of consumers concerned with their health and lifestyle. Aiming for high marks from their patrons, the company certainly seems to hit their mark, providing a variety of snacks that continue to impress both consumers and outside reviewers.
