Everybody loves good wine. One of the oldest beverages, wine has been an integral part of the human experience for almost ten thousand years and is enjoyed by tens of millions of people worldwide daily.
There are literally hundreds of different varieties of wine, from red to white and everything in between, with confusing names like tempranillo, neuro buono, merlot and bardolino.
Discovering and tasting new wines is a strong passion with any wine aficionado, but with millions of vineyards in the United States and all over the world producing wine in a broad spectrum of quality, trying a new wine can be risky and sometimes disappointing.
Wine tastings events and tours are a popular method of learning about new types of wine, but if you don’t live in a temperate wine-growing region they can be expensive and hard to get to. Local retailers often have a limited selection of wines with no quality preference in what they stock, and leave the customer limited by the retailer's product lines.
As with anything highly subjective and dependent on personal taste, the art of finding good wine can be time consuming indeed. Recently there has been a surge in subscription-based delivery services for curated products, such as personal stylists and fashion or luxury food items. A new type of wine company, Bright Cellars, has brought this highly effective model to the world of wine, and now offers a monthly personalized wine shipment to bring connoisseurs hand-selected options from all over the world.
Bright Cellars essentially functions as a personal wine sommelier. Users are recommended wine based on an advanced profiling system that determines their personal wine preferences and reduces the time spent hunting for quality wine.
Promising to deliver better wine faster and straight to your door, the Bright Cellars team are passionate about wine and determined to help subscribers broaden their bottled horizons. In this article we’ll take a look at how the Bright Cellars Wine experience works and help you find out whether Bright Cellars is the best wine recommendation service for you.
Who Are Bright Cellars?
Bright Cellars are an online wine retailer with a difference- functioning as a monthly wine club, Bright Cellars matches your personal taste palate to the wines they delivery you, creating a wine experience customized to your own preferences.
New users take a quiz that has been specifically composed by two MIT graduates that uses a matching algorithm to compare 18 separate preference factors to match you to your perfect wine.
Each subscriber of the Bright Cellars Wine experience has their own personal wine concierge, who manages their monthly consignment and offers a delight guarantee- if Bright Cellars matches a customer with a wine they don’t like, the concierge will send a free replacement bottle in the next month’s experience.
Not limited to geographic wine regions like ordinary wine retailers, the wines in Bright Cellar’s bottle library are from all over the world from exotic small vineyards in locations such as Italy, Spain, Portugal and South America.
The qualifying process of the Bright Cellars bottle library is so stringent that less than 1 in 12 wines reviewed by their professional wine tasters are approved for inclusion in monthly collections.
Bright Cellars also offer a unique gift experience. Customers are able to engage the Bright Cellars wine recommendation team to send a personalized certificate to provide them with a hand picked, professionally curated wine box tailored to their personal taste, creating the perfect thougthful gift.
How does the Bright Cellars Wine Experience Work?
New customers to Bright Cellars are directed to a comprehensive wine test that helps the team determine which specific characteristics of wine they like.
Users are then matched to their first wine experience, which includes their first bottles of wine from Bright Cellars.
Once new subscribers have finished their first experience, they provide feedback in the form of a rating system that allows the Bright Cellars team to narrow down the particular preferences of the client, and provide more accurate and agreeable suggestions next month.
Bright Cellars also allows users to mark their favourite wines and notify them when those wines go on sale or are available at cheaper prices.
The quiz used to match each user to their flavour profile has an innovative method of determining palate. Consisting of questions about preferences in chocolate, tea, drinks, juices and fruits, their favourite places and settings to drink wine, how adventurous they are in trying new foods and beverages, and basic opinions on wines.
No previous knowledge of wines is required, and the end result is a highly specific picture of the user’s individual tastes.
The Bright Cellars Story
The Bright Cellars team is a collection of passionate individuals from a diverse range of backgrounds and professions, but a unifying passion for good wine. Founded in 2014 by Richard Yau, an MIT graduate and entrepreneur, and Joe Laurendi, also a graduate of MIT with awards in programming and algorithms, backed up by a team of software engineers, wine concierges and designers.
Bright Sellars surged in popularity from release with busy professionals and closed a highly successful round of several million dollars in funding from multiple sources. Based in Milwaukee, the Bright Cellars team are dedicated to providing quality wine recommendations.
Bright Cellars Pricing
Bright Cellars offers reliably consistent pricing on their monthly wine subscription, with each bottle priced at $15 USD. Shipping and tax take the total up to about $17.50 USD, so compared to visiting a vineyard every month, or going on extensive wine tours, Bright Cellars is a cost effective way to experience new wine.
Offering guaranteed satisfaction, the Bright Cellars experience doesn’t force customers to pay for wine they don’t like, and provide another bottle free in recompense, and the entire service can be paused or cancelled at any time.
Summary
If you’re tired of the same of wine and want to try a new and exciting way of discovering and tasting rare and exotic wines from vineyards worldwide, Bright Cellars offers a cost-effective solution that only gets better as it adapts to your own personal wine tastes while presenting you with interesting and novel wine experiences every month.
