blendSMART is a rotating makeup application system that spins at 190RPMs to imitate the motion of professional makeup artists. Read our blendSMART review to find out if it’s worth the price.
What is blendSMART?
blendSMART promises to be a “mistake-proof” makeup application system that “will forever change your makeup routine”.
How does blendSMART live up to those bold promises? The system uses a rotating brush with interchangeable heads. The heads spin at 190RPMs to imitate the motion of professional makeup artists.
The end result is makeup that’s consistent and flawlessly blended every time.
blendSMART promises to use soft, premium synthetic brush heads that work with all different types of makeup formulations – including liquid foundations, powders, or cremes.
The blendSMART system has been featuring in BuzzFeed and other online publications in recent months. You can also find it on countless makeup blogs and independent review websites – where many people received a kit in exchange for their unbiased opinion.The applicator was created by Worth Beauty, LLC.
The blendSMART Starter Set is priced at $69, which includes the rotating applicator and a universal foundation brush head. You can purchase additional brush heads for different types of makeup at a cost of $26 per brush head.
blendSMART Features
- “Perfectly calibrated gentle rotating motion” (rotates at approximately 190 RPM to replicate the motions of a professional makeup artist
- Attaches to all blendSMART-certified brush heads
- Includes long-lasting lithium non-rechargeable battery
- 1 year warranty
- Universal brush head works with all liquid, loose, or pressed powder foundations
- Made from premium, anti-bacterial synthetic fibers
- Ergonomic handle
How to Use blendSMART
Using blendSMART is straightforward. Here’s the step by step guide:
Step 1) Attach your brush head for foundation, blush, or whatever other makeup you’re applying (or just apply the universal had).
Step 2) For liquid makeup, apply 1 dot to each part of your face. For powder markup, dab the brush head directly into your makeup.
Step 3) Slowly glide blendSMART across your face, side-to-side and up-and-down while applying light pressure. Continue until your makeup is blended as desired.
blendSMART Pricing
blendSMART is available online today through blendSMART.com. Here’s how pricing breaks down for the starter kit and the different application heads:
- blendSMART Starter Set: $69 (Includes rotating applicator and universal foundation brush head)
- Powder Brush Head: $26
- Blush Brush Head: $26
- Definer: $26
- Full Coverage Foundation and Finishing Brush Head: $26
All of the brush heads work in a similar way: they attach to your applicator and can be swapped out based on whatever makeup you’re currently applying.
Who Makes blendSMART?
blendSMART is made by a company named Worth Beauty. The company’s mission, according to their About page, “is to significantly improve conventional beauty tools and methods through innovation, technology and design.”
blendSMART is the company’s flagship product. The product launched on home shopping networks in 2015. By the end of 2016, the company had sold 90,000 units worldwide, including in the United States, UK, Italy, and Germany.
In 2017, blendSMART started expanding into retail stores – including department stores as well as Sephora. Worth Beauty claims Sephora sold out of their blendSMART kits very soon after launching.
Worth Beauty, LLC is based in Houston, Texas. You can get in touch with the company by phone at 844-664-3320 or by email at [email protected].
Should You Buy blendSMART?
blendSMART is a hit among makeup bloggers and independent reviewers. The makeup application system is well-reviewed across the internet and has been featured prominently on BuzzFeed and other websites.
Ultimately, blendSMART is one of several rotating makeup brush systems on the market today. Typically, these systems are priced between $40 and $80, so blendSMART’s Starter Set kit is exactly what you should expect to pay.
If you’re interested in rotating applicator systems, then blendSMART is one of the popular options on the market today. Learn more by visiting blendSMART.com.
