GoMacro is a family-owned company. Their mission statement is to promote a natural, whole-food based lifestyle and make eating healthy easy and delicious. The backstory is completely family focused, and they even go into the childhood stories of some of the founders under the About section of their website. The most recent part of the story is that, in 2000, the owners of the company purchased 120 weed-covered acres that they cultivated into a fruit orchard to provide natural, locally grown strawberries and other fruits.
They praise themselves for being a community-oriented business that gives back to food drives and organizations across the country, like Kushi Institute and Poplar Spring Animal Sanctuary. GoMacro itself is based in Wisconsin, and it is still a family run company today. They have incorporated the help of many friends and relatives since their founding, but they remain true to their purpose of paying it forward.
GoMacro now sells health food products around the world, with one more important goal: breast cancer awareness. One of the founding family members was diagnosed with breast cancer in 2003, and ever since, the company has been using its reach to spread awareness and give back to those affected by cancer. They promote awareness on their site, social media, and through outreach efforts that support local organizations and help inform and educate the community on what can be done to prevent breast cancer.
Every product GoMacro produces is vegan, wholesome, and sustainably sourced. One of their top selling points is that they are able to produce high-quality, nutrient rich bars that taste great and the entire family will enjoy eating. Their market includes parents, children, athletes, and truly people of every age, background, and circumstance. They say anyone can enjoy their healthy, delicious, and filling flagship Macrobars, which come in a variety of different flavors to fit anyone’s taste buds.
About GoMacro
GoMacro offers multiple Macrobars, including:
- Protein Pleasure. A peanut butter and chocolate chip Macrobar packed with protein.
- Prolonged Power. A banana and almond butter Macrobar accompanied by chunks of walnut and sunflower seeds for lasting endurance.
- Protein Purity. A Macrobar packed with sunflower butter and chocolate. This is an allergy-friendly alternative to the Protein Pleasure bar.
- Sweet Rejuvenation. With cashew butter, it’s sweet, nougat-y and contains just four ingredients.
- Wholehearted Heaven. Includes carob and almond butter, as an “alternative chocolate” Macrobar.
- Balanced Goodness. With granola and coconut, it’s got an oatmeal-raisin cookie dough flavor for “balanced goodness.”
- Protein Replenishment. A peanut butter flavored, protein-packed Macrobar.
- Sunny Uplift. With berries and cherries, this Macrobar is sweet, summery, and very flavorful.
- Protein Paradies. This bar uses mesquite powder to bring through a caramel flavor.
- Morning Harvest. Apples and walnuts are the key flavors of this Macrobar.
GoMacro emphasizes that they leave out ingredients that aren’t needed and that everything they do put into their products serves a purpose. They try to be mindful of sugars and calories, but the important thing to note is that all of the sugars are natural, coming from fruits.
GoMacro Benefits
The benefits of the GoMacro bars depend on what the consumer is searching for. The protein bars are certainly a great source of protein for before/after workout snacks or just a bar to power through the day. Some of the other flavors, like Balanced Goodness, are a great all around treat. GoMacro promotes children, families, and people of all ages to eat their products, saying they are a healthy, tasty snack that will certainly fill up anyone’s stomach.
With protein packed, wholesome foods, benefits that can be expected include eating less since the consumer will feel full (possibly helping them avoid overeating or unhealthy cravings) and a general satiated feeling after consuming a Macrobar. While the bars themselves aren’t anything magical, they do include lots of fantastic ingredients that provide an array of nutrients. While the Macrobar is a favorite amongst gym-goers, because it’s fuelling, energizing, and balanced, they can be enjoyed by everyone.
The Negatives
Protein is ideal for those looking to build and maintain muscle, and it’s an essential nutrient for everyone else as well. However, too much isn’t beneficial for the body. These Macrobars are filling and packed with nutrients, however, too many can quickly become a bad thing.
Intake should be limited to one bar a day since just one Protein Pleasure bar contains 290 calories, 11 grams of fat, and 37 grams of carbs. Being particularly high in carbs makes a lot of people shy away from these bars. The Protein Pleasure bar also contains 14 grams of sugar, albeit it’s natural sugar from honey. It contains 11 grams of protein per bar, which is a great boost.
Compared to a whey protein shake at 120 calories per serving with 1 gram of fat, only 3 carbs, 1 gram of sugar, and 24 grams of protein, the Macrobar might not be the absolute best option but it’s still a good bar if taken in moderation.
GoMacro Review Summary
GoMacro makes tasty, healthy, sustainably sourced Macrobars that will satiate anyone’s rumbling stomach, but, those looking strictly for a low-carb, low-calorie source of protein won’t find it here. And that’s the idea. Macrobars are meant to give a well-balance source of all essential macros using wholesome ingredients. Those eating them should just be mindful of the carbs and calories so they don’t get caught up in the simple ingredients list.
With some bars containing only four ingredients, Macrobars are certainly an easy way to “eat clean”, but since they cost about $34 online for a tray of 12, they aren’t exactly an affordable source. Bought individually, each bar is around $2.89.
If consumed responsibly and as an occasional treat or before/after workout snack, a Macrobar is a great, balanced addition to anyone’s diet, as long as they remain mindful of the overall picture. Finally, people love supporting GoMacro because of their vision and outreach efforts, which help make consumers feel good whenever they’re eating one of the company’s “taste good” products.
