Over the past several years, it has become increasingly popular to adopt ancient methods of brewing teas. These drinks, whether black tea, green tea, or oolong, have always played a huge role in society, but were replaced by coffee in the modern world.
However, as more and more people turn back to tea and start looking for innovative, delicious options, the industry has had to search for ways to improve.
MatchaBar based in New York City is an example of how an ancient concept can be adopted and adapted for modern society. Using the ancient and culturally rich method of brewing matcha tea, MatchaBar has made drinking the tea easier for a modern generation. However, with MatchaBar, easier doesn’t mean poorer quality. In fact, the company is praised for its quality, authentic matcha.
About MatchaBar
Established in 2014, MatchaBar is a tea company that started as a small café in Williamsburg, Brooklyn. MatchaBar was started by Max and Graham Fortgang, brothers who lived extremely busy lives. The Fortgang brothers were full-time students and trying to start their own business when they discovered the amazing powers of matcha.
As can be imagined, with their busy schedules, the Fortgang brothers drank a lot of caffeine. However, when they started drinking matcha and partaking of the matcha ritual, they discovered a cleaner, more authentic way of getting energized and refocused. After drinking matcha regularly for several months, Mac and Graham Fortgang decided to start MatchaBar.
Since MatchaBar was started, the company has continued to grow, thanks in part to the increased awareness of the delicate flavor and many health benefits that come with drinking matcha. MatchaBar started as a café in Brooklyn, but as demand for the products spread across the country, the company decided to start offering a bottled product.
Now, MatchaBar offers its onsite services, bottled teas, and tinned teas, offering customers a variety of ways to enjoy the transformative experience of enjoying this powdered green tea.
What Makes MatchaBar Different
The biggest way MatchaBar differentiates itself is by using only ceremonial grade matcha in all of its tinned and bottled products. As the popularity of matcha has grown in the Western world, companies often take advantage of the lack of knowledge about the tea, using subpar ingredients.
However, MatchaBar has always been about using the best quality product to give its customers the best experience possible. To ensure the quality of their tea, the founders of MatchaBar work with an independent family farm located in Nishio, Japan. Every year, the team goes to the farm for harvest, making sure they’re getting the freshest and highest quality matcha possible.
As mentioned above, MatchaBar only uses ceremonial grade matcha, which is quite different than ingredient grade matcha. Most matcha products offered in the United States are ingredient grade. While this grade isn’t dangerous, it was made for cooking, so it lacks the amazing benefits found in ceremonial grade matcha. The matcha used by MatchaBar contains a wide range of nutrients and amino acids that promote health in drinkers. More importantly, MatchaBar matcha contains a clean source of caffeine, one that provides energy and focus without the jitters or crash.
Due to being ceremonial grade, the matcha offered by MatchaBar is much different than other options on the market. The first indicator of this difference can be seen in the color of MatchaBar matcha. Instead of being a dull, dark green, the company’s matcha is an electric, bright green, proof that it is of the highest quality. The quality of MatchaBar matcha isn’t just seen, but also tasted.
Pure, high-quality matcha is rich and creamy, with a full, earthy flavor and subtle sweetness that is delicate and delicious. All MatchaBar offer this amazing flavor experience, lingering after being consumed like a fine wine.
Products Sold by MatchaBar
While customers will have to go to New York in order to experience the MatchaBar café, all of the company’s products are available for purchase on the website (www.MatchaBarNYC.com). There are two distinct ways to purchase MatchaBar, in a bottled form or in a tin.
For those who want to experience their matcha pre-made and ready to drink, the bottled form of MatchaBar is the perfect option. Coming in 12 ten ounce bottles, a case of MatchaBar bottles costs $40. The bottled options come in the following flavors:
- Hint of Honey
- Mint
- Apple Ginger
- Original
For those who want a more authentic matcha experience, MatchaBar provides tins of classic and premium blends. Coming with 30 or 80 grams of pure, ceremonial matcha, these tins allow those who enjoy the authentic matcha process to partake with the highest quality tea.
