Today's consumer is more educated and aware than ever before. With computers, tablets and phones, we are but a click away from obtaining any information we desire. In light of this, it has become increasingly necessary to make customers aware of their options in every area, including food.

That is exactly what Vivanda is doing, enlightening consumers on the issue of food science.

About Vivanda

Vivanda was started by individuals in the food industry. Their goal was to help food companies obtain recognition on the internet. Vivanda is also working for the consumer. Their goal is to empower the consumer by advising them on food choices.

By this practice, Vivanda is supporting some of the top retailers in the world in growing their business, and ensuring they provide their customers with the best experience. Vivanda is effective for retailers, and valuable to consumers as they recognize food categories that have been digitized by Vivanda.

Vivanda is a New Concept

The art of digitizing food is a new one. Vivanda has mastered the art of identifying tastes and textures, based on the consumer profiles. It’s a little complicated to understand, however, think of it as assigning a fingerprint on a person, and matching it to a UPC code of a product in the store.

You are digitizing the product, and the human in a way, determining the consumer tastes and preferences. How would you even begin to map out thousands of aroma chemicals and flavors, it would probably be next to impossible, however Vivanda has managed to do exactly that.

Meeting Consumer Demands

Vivanda is working to overcome consumer dissatisfaction in regards to the food market. Ineffective market efforts to influence consumers during their many shopping trips, has not proven to be successful in recent years.

Consumers now look for the most amount of information possible when looking at food choices. This is generally a description, ingredients, nutritional value, recipes, and other uses.

Customers want to know before they go to buy, and retailers want to empower their customers so that they know what they exactly want, and how they plan to use it to prepare it for a meal.

Evolving Food Tastes

In years past, most foods fell into the categories of sweet, sour, salty, or bitter. Vivanda has mapped this out into a science commonly referred to as a FlavorPrint chart. Chocolate will no longer simply be chocolate.

With the science of Vivanda, it would be broken down and you would literally know what it would taste like before you bite into it. You would have been provided the answers, if it is bitter chocolate, or super sweet, light or dark chocolate, the percentage of cocoa in the chocolate, and smooth and creamy in texture, crunchy or soft. You get a unique and individualized description of the product, as it has been digitized.

The Financial Success Of Vivanda

Several companies are offering financial backing to Vivanda, as they recognize this food concept in digitizing food as the next big thing in the food industry. As the world changes, and people become more technologically oriented it only make sense that there will be more demands placed on the food choices made in society.

In years past the innovative startup companies were predominantly computer and information technology, however today you will find numerous food tech startup companies. Anything to streamline the consumer's life, and make things easier in the kitchen.

In an advancement in food technology, imagine someday having a cook-less kitchen. It may all sound like out of this world talk, but imagine 20 years ago hearing about a driverless car, no one thought that could happen either.

Convenience

Look online at food related services, using terms as food to go, or something similar. You will see page after page of goods and services available. You no longer have to go home from work and prepare a meal for your family if you prefer not to.

Instead, you pick up your phone or tablet, select an app, and there you go, dinner is ordered for even the most particular family members. You can customize what you order, have it made to your specifications, and then get it delivered right to your door, ready to eat. Depending on your preference, you can also order pre-packaged foods that are frozen fresh, so they are still high quality, but are easy to heat and eat. These are the baby steps behind the concept of the cook-less kitchen.

Supermarkets

Have you noticed lately that many restaurants now offer their foods in the frozen section of the supermarket? The products are either exactly, or very similar to what they serve in their establishment, however you pick it up at the grocery store, then bring it home, heat and eat.

Also, don’t rule out how you actually select those products from the grocery store. Sure, you can go to the store with a list and fill a cart with what you want. You can also sit in the comfort of your living room and open your laptop, or even your phone and start grocery shopping. The grocery stores have ever evolving web sites that allow you to literally shop aisle by aisle without going to the store physically. You place your order, pay for it, and then the next day stop by the store, provide your order number, and the employee brings the groceries to your car.

Vivanda Review Summary

Don’t think for one minute that all of this digitizing of food is a result of consumers being lazy. There is a demand for this just like there is a demand for banking apps, or shopping apps.

People have extremely busy lives, and the reality is, we are living in a technologically immersed world and it's no surprise the food industry is being digitized. You may not fully understand or grasp the concept of the digitized food, but the next time you order online from a restaurant or order groceries from the store, you are in fact utilizing the benefit of digitized food technology.

It is thought provoking to actually consider 10 years from now how much will consumers actually cook in their kitchens? Will it remain an art, or will there be cook-less kitchens? Many homes are already this way, making use of restaurants, grocery stores, and easy to use apps.

We live in a world full of technology, it was only a matter of time before it affected the food industry, and Vivanda is leading the way.