Tea has always been a worldwide powerhouse of an industry. Even hundreds of years ago, massive tea companies in all parts of the world typically garnered massive amounts of control of vital other industries in a multitude of countries.
The companies that gained access to the huge market for hot teas in the 1600s and 1700s were those that were considered the most powerful and prestigious of companies. And in the 21st century, hot tea is making a comeback. Consumers all over the world, and especially in the United States, are clamoring for new kinds of gourmet teas to enjoy.
It isn’t without reason either—studies conducted in recent years have consistently corroborated the age-old claim that hot tea can do wonders for the mental and physical well-being of a drinker. Additionally, some forms of herbal teas have been hailed in the Far East as a legitimate alternative health treatment.
While for thousands of years prior the benefits of hot and cold teas alike within the health sector had been constrained to the Far East and its close followers, recent years have seen a revival of Western fascination with the aesthetic lifestyle offered by the industry of gourmet teas.
Naturally, the industry of tea has responded. While declines in certain parts of the market continue to spell trouble for some companies, many tea producers have shifted their allegiances, ideas, and long-term goals in order to account for this gradual shift in consumer tastes. One of the major changes that some companies have seen is a revival of public interest in loose-leaf tea.
For the most part, many consumers tend to stray away from loose-leaf because it takes so long to make effectively and doesn’t always offer the perfected taste that premade teas and compounds can offer. However, recent years have yielded an increase to the amount of consumers that are interested in brewing their own expertly-sourced teas, however it is compounded.
One major company offering such a service is the Village Tea Company. A perfect caricature of the changes occurring rapidly in the ancient industry of tea production and marketing, this company has been working nonstop to provide an intense line of different loose leaf teas and tea accessories.
Additionally, the organization attempted to pioneer one of the few tea restaurants in the city of Dallas. However, the massive changes occurring in the industry can often lend themselves to a kind of misinformation, especially when it comes to the things that consumers do and do not know about the industry they love.
As a result, this review has been created as a compilation of necessary information, from which readers and potential consumers alike can devise their own opinion on a rapidly evolving industry.
In particular, this review will outline some of the most important aspects involved in the overall verdict concerning the viability of Village Tea Company as a competitor in a historically large industry.
Outlining the website and its information, the reviewers and their opinions, as well as some of the core changes in the company in recent years, this guide should give consumers the information needed to understand the status of Village Tea Company in 2017 within a larger industry.
The Village Tea Company Website and its Appeal
Much like other companies attempting to garner the same kind of appeal from a vastly different consumer base, Village Tea’s website makes an active effort to try to connect with its audience with an increasingly down-to-earth narrative of a family-owned company. In particular, the “About Us” section of the website does a lot to inform us as to what the company intends readers to feel as they browse the pages of their website.
Starting by outlining that their company is a “small and proud African American owned tea company,” Village Tea makes it clear that their primary rhetorical purpose is to paint their company as a small, grass roots corporation which is entirely focused on promoting and creating the most delicious and restorative product they possibly can.
In fact, the next few paragraphs of the “About Us” section of the site do much to corroborate this initial expectation of purpose and intent. Outlining their commitment to making sure that their “teas are sustainably sourced, packaging is recyclable, and ethics are of the highest standard,” the company makes it very clear that they intend to be one of the primary sources for consumers that want both a delicious product and a committed company for their tea.
The landing page of the website also does much to contribute to the company’s image. Including rotating images of their teas and their products being enjoyed by fashionable young users, Village Tea makes it clear that their target consumer is a young and stylish fan of innovative and new forms of teas.
From there, the largest focus from the company is placed on the successful outlining of their product line. Containing several pages of different types of teas, they make a stand in favor of increased sales following their ideological convictions on the pages prior.
Village Tea Company Customer Reviews and Verdict
One of the company’s more ambitious undertakings, a sit-in tea restaurant in Dallas, unfortunately closed down earlier last year. However, the very existence of this goal does a lot to contribute to the claims of commitment outlined by the company on their website.
Despite the abstract claims of commitment, however, most consumers care the most about substantive reviews from other users of the product to make a decision on its desirability. In this respect, Village Tea seems to fall somewhat in the middle of the pack.
The company’s Amazon review page for their Smooth Jasmine Green Loose Leaf Tea won a review of 3.5 out of five stars from three customers. The story seems to be much the same for the other products offered by the company. Even the company’s Loose Leaf Travel Mug reviews won only three out of five stars from seventeen verified purchasers.
Naturally, reviews like these aren’t necessarily compelling points of purchase for the company all by themselves. However, consumers that resonate ideologically with the ideas of the Village Tea Company should consider the prospects of giving the tea a shot for themselves.
Because it is a small company offering a unique product, three stars isn’t all that bad of a review to get. Particularly when you consider the vast variation of tastes in teas within the vast market consumers enjoy, it is no surprise that not every consumer will feel the same about a given blend as the reader might.
In any case, the Village Tea Company reads like a company with a vested interest in providing a quality product with quality sourcing. While the lack of significant reviews available makes it hard to conclude as to the company’s validity, giving the product a try may just be the thing to do!
