Maintaining a healthy, nutritious diet is essential in keeping fit and healthy. Whether you practice healthy lifestyle habits in order to lose weight, build muscle mass, or as part of an intensive training plan, the most important element outside regular physical exercise is ensuring that you’re providing your body with all of the macro and micronutrients that it needs to function.
Keeping up with a healthy diet while juggling family, work, and social commitments, however, can be difficult. Without spending an inordinate amount of time researching nutritional guides, remaining aware of exactly what your body needs to stay healthy can be almost impossible.
Actioning this nutritional information can be just as complex, with grocery shopping, meal planning, and food preparation eating into precious schedule time.
Many busy individuals resort to fast food options as a quick and easy convenience while on the go. While the explosion of the healthy food movement means that there are plenty of healthy fast food options available, keeping track of dietary intake while eating out several times a week quickly becomes confusing.
Short of keeping track of the nutritional content of the menu at the restaurants and fast food places you frequently visit, there is no realistic way of tracking your macros and maintaining a busy lifestyle at the same time.
A new smartphone application, however, aims to change that. Nutrifix is an innovative new app that keeps track of all of the restaurants, cafes, and fast food places in your general vicinity, tracking nutritional content, caloric balance, and a wide range of other details to create a comprehensive nutritional database that can be used to give your body exactly what it needs with minimal fuss.
In this article, we’ll find out what Nutrifix is and how it works to help you decide whether it’s the right fitness and nutrition aid for you.
What Is Nutrifix?
Nutrifix is a revolutionary new startup based in the UK that aims to redefine the process of finding healthy fast food. The unique features of the app have captured the attention of news sources such as the Evening Standard, Bloomberg, Eat Out, and more.
Launched on the back of funding from food giant EatNow, Nutrifix defines itself as a nutrition app that locates nearby meals based on what your body needs.
The app is designed to take the headache out of healthy eating on the go. Whether you’re following a ketogenic diet, a vegetarian or vegan lifestyle, or are gluten intolerant, locating a healthy meal source that fits within your dietary plans can be time consuming.
Most of the nutrition apps that are currently available are able to help dieters and health enthusiasts keep track of their food retrospectively, tracking calories and nutrients eaten, but there are no solutions that provide nutritional information in advance.
Nutrifix takes into account the nutritional needs of the user and makes intelligent recommendations based on their current daily intake, pointing users in the direction of healthy, convenient, and nutrient-rich meals in their local vicinity.
How Nutrifix Works
Using Nutrifix is simple. After downloading the app, users provide the Nutrifix information with detailed information on their height, weight, age, and health goals in order to help Nutrifix present customized meal options for them. The Nutrifix system is intended to work like a personalized nutritionist or dietician, without the associated high health cost.
Users are able to set their daily protein, carbohydrate, and fibre intake goals, as well as set a total daily caloric limit. The app allows users to manually add in caloric and nutritional information from meals they’ve prepared themselves to keep the tracking system accurate.
Once users have completed their Nutrifix profile, they are then able to search for specific meal requirements in their local area.
Since the app started development in August 2016, the Nutrifix team have collected detailed nutritional information for over 3,500 meals from almost 10,000 locations and 100 different food vendors, all of which provide healthy, convenient, and cost-effective meals.
The app provides dynamic, intelligent suggestions on meals that are available locally, as well as presenting a detailed map view that allows users to view the options closer to then.
As the app is still in the early stages of development, only the basic nutrient tracking and food suggestion abilities are accessible, but the Nutrifix team plans to roll out a wide range of functions, including meal delivery integration.
Further down the track, Nutrifix will offer users grocery list functionality, click and collect shopping, and even provide a premium access subscription that provides personalized goal setting, diary tracking, and even allow users to speak directly with a dedicated nutritionist. The premium subscription will be priced at just £6.99, or roughly $9 USD, which is far cheaper than a dedicated nutritional consultant.
The Team Behind Nutrifix
The Nutrifix concept is the brainchild of a team of three UK-based health enthusiasts. Joel Burgess, the founder and CEO of Nutrifix, has a long track record of physical excellence, having participated in strength training, competitive rugby, and nutritional tracking.
With a background in the restaurant and food industry, Burgess has teamed up with Ben Benton, a professional chef and hedge-fund analyst to help forge new alliances with healthy food providers.
The scientific nutrition expert of the team, Ruth Tongue, backs up the other two members of the team with ten years of experience in health coaching and nutrition. Together, the Nutrifix team have gathered backing from EatNow, and are currently running a CrowdCube investment funding round, seeking to raise £150,000 in order to further their concept.
Nutrifix Review Summary
The Nutrifix app is providing fitness enthusiasts and dieters with a service that can’t be found anywhere else- informative, intelligent food recommendations that can streamline the process of finding healthy food on the go. The app was launched in January 2017, and has already been downloaded and installed by thousands of users.
If you’re a busy health enthusiast that struggles to find the time to manage a healthy, balanced, and nutritious diet, the Nutrifix app is a unique solution that is definitely worth installing.
