Getting coffee to go is a ubiquitous phenomena in almost every country around the world. Whether you’re commuting to work, or about to step inside a meeting, nothing is more convenient and refreshing than taking a coffee along for the ride.
Due to the widespread popularity and demand for coffee-based products, there is now a huge variety of different products for one to choose from on the market. You can get iced coffee that contains ice cubes, frozen coffee, as well as flavoured coffee blends from most convenience stores around the world.
But one coffee brand that is taking a new spin on the coffee craze is Bad Larry’s with its innovative approach to delivery and design. Bad Larry’s coffee comes in aluminium cans, which is arguably better for the environment as it is recyclable.
What Is Bad Larry’s Coffee?
Bad Larry’s Coffee is a soon to be released coffee brand, so as such, it does not have a physical presence online or on store shelves.
However, Bad Larry’s has made quite a stir in coffee markets around the world, as it has been featured on numerous news websites including:
- TIME Magazine
- Thrillist
- Crave
- Draft
- Cosmopolitan
- The Growler
- Refinery 29
- Esquire
- Food Beast
- Daily Coffee News
- Twin Cities Pioneer Press
And many other independent blogs in the coffee and beverages niche.
As Bad Larry’s is a an unreleased product, not much is known about the product’s benefits, ingredients, or if it comes in any different flavours.
However, what we can say about Bad Larry’s is that it is an alcoholic beverage and coffee to go in one easy to consume package. The company’s tagline is ‘Cold hard coffee’, and has an alcohol percentage of 6% of its total volume.
Because this particular brand of coffee contains alcohol, it is obviously not suitable for children or for those who are under the age of 21.
What Are The Benefits Of Drinking Bad Larry?
Bad Larry takes a new and innovative approach to drinking coffee along with a standard amount of alcohol. When the two ingredients are fused together, one could expect a delicious and malty taste.
Although having a coffee and alcohol-infused drink is relatively unheard of until now, the company has been making quite a stir on social media and through independent PR outlets.
At the time of writing this article, the company has attracted over 5,000 followers to its instagram account, and it has only published five posts. The fact that the company has gained a significant amount of traction already could indicate that people are eager to learn more about their products, and that there is indeed a niche for coffee-based beer.
The brand is due to hit the store shelves in the summer of the United States. The company will be focus on Midwestern states, and will slowly roll out its product line to neighboring cities if the brand is well-received in the market.
Bad Larry’s Summary
Bad Larry is taking an innovative approach to formulating an alcohol and coffee beverage all in one. Although it is impossible to say for certain how the beverages will perform in the real world in terms of sales, it has attracted a fair amount of commentary in the consumer beverages market.
If users are interested in following along with the developments of Bad Larry’s, one can easily find their presence felt on social media, as the company has a popular Instagram account and is beginning to roll out its Facebook and Twitter page.
For residents living the Mid-Western United States, this new launch could prove to be an exciting time for many. The company will surely announce its relationships with retailers and other websites that are licensed to resell Bad Larry to the general public, as well as providing a means of ordering through the company directly via its website.
The launch is due to be finalized this summer for US residents.
